COSE WebEd Series: Top 7 Marketing Things Every Small Business Should Be Doing
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Sante Ghetti
Advocacy News

Amended minimum wage proposal still a bad deal for Clevelanders

Sante Ghetti |

A national organization interested in advancing their own agenda, regardless of the cost that Cleveland and Cleveland residents would incur, announced they have finalized language for a Cleveland-only minimum wage ballot measure.  Cleveland voters will ultimately decide on the issue in the future in November or through a special election on a to-be-determined date.

Mind Your Business

Level up Your Content Marketing

Shawn Turner |

Everything your business produces, from your collateral all the way down to the way you communicate with your clients, can be considered content. So it’s not a lack of information that’s preventing you from launching your content program, it’s organizing all of this material in a consistent manner that provides value and matches the tone you’re trying to set as a business.

Spotlight

3 Ways Small Companies Expand Their Reach: Presented by GTS

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For retail giants like Walmart and Amazon that have significant logistics expertise, customer demand for fast or even same-day delivery is by no means impossible—but for SMBs (Small and Medium-sized Business) with fewer resources, this can be very challenging. The reason big companies devote so much money to honing in on their logistics operations is because of its complexity. For most SMBs, the expertise, staff time and money necessary to handle logistics properly is far out of reach—especially when SMBs are focusing on developing and improving product lines and the effectiveness of marketing and sales teams.