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Sales and Marketing

Command Your Content

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With a whopping 70% of customers preferring to get information about a company from content rather than advertising, it's no wonder there's a growing interest among businesses to utilize content marketing. But where to start? Joe Pulizzi, founder of the Content Marketing Institute, broke it down for COSE's Strategic Planning Course.

Experts

Successor Liability: How It Impacts Your Business

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Gov. John Kasich signed House Bill 259 on Dec. 22, 2015, that included a provision helping to ensure entrepreneurs will not be penalized in the form of increased workers’ compensation rates, outstanding balances, or uncovered claims costs for assuming space that was previously inhabited by a completely separate business with negative claims experience. Our partners at The Greater Cleveland Partnership and COSE have been a long-time advocate for reforms on this issue in order to avoid unpleasant surprises related to workers' compensation matters for business owners.

Spotlight

Did You Know that You Can Choose Who Provides Your Electricity?

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Looking for the short and sweet version? Listen to our radio ad featured on WTAM-AM.

There are over 100 Retail Energy Providers (REPs) certified by the Public Utilities Commission of Ohio, and each provides customers with different benefits. Whether you stay with the utility or go with a third-party supplier, your service and bill format will remain the same. The difference is in the rate you will pay, as competition between REPs can result in lower-priced offers and additional benefits for customers.