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Sales and Marketing: Using Web Analytics to Reach Target Audiences (301)

Thursday, September 02, 2010, 8:30 AM

Once you have developed effective e-marketing campaigns that have allowed you to spread your message to the masses virally, how do you ensure you are truly reaching your target audience and addressing their needs? This session will get you thinking about all of the e-ways you can learn more about your customers and thus your marketing. Discover how you can use Web site analytics to learn what people do on your website providing insight into unmet needs, other product niches, marketing messages, etc. Validate your products with current customer and learn how to evaluate the success of your e-marketing strategy.

 

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