Take equal measures of salesmanship, high self-esteem, frugality, determination, clarity of vision, creativity, risk-taking, effective management and a strong work ethic. Add some passion (be liberal here— don’t ration the passion). Mix these 10 personality traits with the right training and skills and you will have a successful entrepreneur.

Based on 10 years of extensive research about entrepreneurs conducted by Dr. Bessie House Soremekun, she has concluded that an individual’s “psychological capital” — his or her personality traits — is the single best predictor of economic success. In fact, her research shows that psychological capital is a far more significant predictor of success for entrepreneurial ventures than any other type of capital: social, financial, intellectual or physical.

A major strength of her approach is that it is based on solid research and analysis, rather than on guesswork. She has a significant database on the characteristics and performance of majority and minority entrepreneurs in Cleveland.

These personality traits are not found in business books. They are basic, common sense, and intuitive, but you need to have them and you have to have all 10. And they all have to be working in a positive direction at the same time to help you to be a successful entrepreneur. Dr. House Soremekun will show you how working to developing all 10, will allow your productivity will go through the roof. The results will be mind-boggling.

Speaker: Bessie House Soremekun, Director of African American Studies, Indiana University School of Liberal Arts Center for Global Entrepreneurship and Sustainable Development (CGESD)