Everyone knows that the web is a crowded place, and everyone knows how important it is to get noticed and found. But how does it work? What can your company do to improve its search rankings through organic results or through paid programs? Join us for this very valuable presentation and find out how to do it right and how what you’re doing now is probably wrong.
Our presenter is Mike Murray, VP-Online Marketing with Fathom SEO . Murray has strategically guided B2B and B2C businesses since 1997 and has worked closely with more than 100 companies and organizations, including Cleveland Clinic, Little Tikes, FedEx Custom Critical, Bissell and Eaton Corp. Murray frequently speaks on SEO and paid search at regional and national events and has also authored numerous articles and white papers for the online marketing industry.
Murray’s presentation will focus on best practices in SEO, leveraging SEO and PPC campaigns, and improving conversions and ROI. Murray will also review and critique a volunteer website from a NEOSA member company.
Agenda:
7:30-8:00am: Registration/Breakfast/Networking
8:00-9:00am: Presentation and Q&A