If you think hiring a company makes sense for your business, it is important to ask the marketing company these questions:
Do you offer what I need?
Do your homework to understand what services the company offers? Is it a match for the types of marketing efforts you are looking to do? Ideally, you will want to identify a company that can address multiple areas. For example, if a company can manage social media, your email newsletter, and your website, you’ve now created a more efficient way to manage your digital presence.
Can I afford your services?
Determine your monthly budget for marketing and figure out where that money should be spent. Ideally, you will want to work with a marketing company that understands how to work with budget constraints to prioritize efforts. For example, if your budget is $1,000/month, a marketing company might recommend you invest in social media, online marketing and direct mail and forgo other efforts.
Do you understand my business?
For marketing to be successful, it must align with your overall company strategy. An effective marketing company will be able to understand your business, its goals and recommend the right tactics to achieve them. They will be able to analyze results to see what is and isn’t working, and make adjustments.
What experience do you have?
It is important to hire a company who has positive experience servicing its clients. Always get examples of previous work and see if you can speak with an existing client to get feedback on the overall experience.
Ultimately, the decision to outsource your marketing efforts comes down to whether you feel your business has the internal capabilities to see results. If you are not a marketing expert or don’t have the internal resources to effectively promote your company, securing an outside company will help you not only market more effectively, but also save you time and money.
Nevin Bansal is the president and CEO of Outreach Promotional Solutions.