- Tim Dimoff, SACS Consulting and Investigative Services Inc.
- Julie Sumner, Monarch Endeavors LLC
- Tameka L. Taylor, Compass Consulting Services LLC
Q: For a business that wants to find millennial staff, does it make sense to turn to social channels?
Dimoff: Yes, social channels to recruit millennials is very effective. They believe if you are utilizing “Their forms of communication” that it also exists in your company culture and work processes. Secondly, you also have a much greater number of millennials that you will make contact with and therefore have a bigger pool to choose from.
Sumner: Yes, it makes sense to turn to social media channels because that is where millennials seem to spend most of their time. However, most employers stick to the more professional social media websites, such as LinkedIn. This is recommended as there is a great deal of information that can be garnered from a typical personal social media profile that could put an employer at risk for claims of discrimination. For example, a quick look at a Facebook profile will potentially reveal a candidate's gender, race, age, marital status, whether the candidate has any children, whether the candidate has a disability, veteran status, religion, etc. These are all protected characteristics that employers cannot use to make hiring decisions, so just by uncovering that information, they may be putting themselves at risk for claims of discrimination or unfair hiring practices.
Taylor: First, let me just preface this by saying this is not stereotyping millennials, but rather, just thinking about potential patterns. Yes, businesses looking for millennials have to go to where millennials are and not wait for them to come to you. You need to be on the latest social channels because once millennials see other generations on social channels they often turn to other channels.
Q: How do you make your business “millennial friendly?”
Taylor: Millennials like other generations want opportunities to grow. It's important to provide them with opportunities for growth and learning.
They want to be taught new skills so they continue to grow professionally.
If it's classes or workshops it doesn't have to happen in person for them. Provide them with opportunities for them to try new things and be in charge of projects.
They want to make a difference in the business and the world. Millennials want opportunities to be socially conscious and active.
It's important for there to be conversations about the communication norms and guidelines within the company. For example, when is it appropriate to email, text, use social media, etc.
Also, flexibility is helpful for millennials. That flexibility includes when, where and how they perform their jobs. Sometimes those of us who are not millennials decide that the things need to be done a specific way or our way and that's not necessarily true. As long as the task or job get done timely, effectively and efficiently then it doesn't matter if it's done our way or not.
Sumner: There are several things a business can do to become more "millennial friendly,” such as using Twitter and other social media accounts to reach the millennial audience. The types of posts do not always have to be related to open positions. Many millennials care if their employer is environmentally conscious, involved in the community, is trying to reduce its carbon footprint, etc. Employers can use social media to show millennials that they do these things. Employers can also post jobs on social media sites; however, given the caveats above, the candidate should then be directed to an application site or process that does not permit the employer to obtain information about protected characteristics.
Dimoff: You need to have a more in-depth understanding of what attracts, motivates and keeps millennials at your company. They are highly motivated and expect certain criteria in their work environment. If these aspects are truly understood, you can create one very powerful millennial workforce and the opposite also can happen, which is negative. Next, sit down with your current millennials at your worksite and ask them to help create a stronger and more attractive millennial work environment. This rarely takes place in many worksites who need to make these specific transitions. Lastly, there are outside consulting services now that can help you put this total millennial package together.
Q: When it comes to the retention of millennial staff, what should small businesses keep in mind?
Dimoff: Once again, you need to have a more in-depth understanding of what motivates and keeps millennials engaged at your company. They are highly motivated and expect certain criteria in their work environment. If these aspects are truly understood and provided you can create a millennial workforce that wants to remain and help themselves and the company both grow and prosper. Millennials feed off having “ownership and input” in each and every aspect of their workplace involvement.
Taylor: They need to be provided with opportunities to grow and develop. Also, they should be provided with recognition and feedback. They need to understand the value that the small business sees that they bring to the table while contributing to the organization. So, they like all other employees need to be and feel included, valued and respected within the organization.
Sumner: More than ever, millennials seem to be more concerned about work-life balance than the salary they are making. This can be advantageous to small businesses because, although they may not be in a position to pay the most (or even a competitive rate), they may be able to offer other incentives that will be attractive to millennials, such as telecommuting; flexible work schedules; volunteer opportunities; environmental initiatives; opportunities for leadership, collaboration, and advancement; and one-of-a-kind experiences (such as sky-diving, rope courses, scavenger hunts, etc. and other company-sponsored activities where employees can bound over trying something new and unique). One of the biggest things to remember is that millennials do not just want to punch a timecard and go home at the end of the day. Most want to be passionate and inspired about what they do and feel as though they are making a difference. Fuel that fire and you'll have a better chance of retaining the heat for years to come.