I would tell them it’s the best money you will ever spend in your life. And the reason why is because a lot of times we, as business owners, have been in business a while but when it comes to the COSE Strategic Planning Course, you realize you know nothing. You don’t know as much as you think you know. I came to this class and was completely overwhelmed, stressed out and pulling my hair out and thinking I can’t make it. After 10 weeks, however, I had a new lease on life. They helped me to revise the way I look at my business.
For instance, one class focused on the topic that you shouldn’t be doing everything like the books, the accounting, the payroll. But that’s what I was doing. And that was too overwhelming. So, the first thing I did was I knew I had to get a bookkeeper. I had to get someone qualified to take over that responsibility because it was one less hat I had to wear.
The second thing I learned is that if you don’t have the right people in the right positions in your company to help you grow, then your business is not going to grow efficiently or effectively. I sought to find someone with experience and a master’s degree. You can’t train someone to be that kind of person overnight—especially as a small business person, you don’t have the resources to train them. But if someone comes in the door with that experience, that training and that knowledge, it’s so much easier for them to hit the ground running. That’s something I learned when I came here. I’m still in my 30s, but I’ve been in my business almost 10 years and I had no knowledge this is the way I needed to run my business. I wanted to be the business owner and work in business development, but how can I do that if I’m in the office 80 hours a week? By the time I’m finished doing all that, I’m exhausted.
Also, the mentors and the speakers they brought in are just unbelievable. If you attended all of those talks separately, you would easily spend more than what the course itself costs. In addition, once you go through the course, you become part of a family for life. It’s just like a sorority or a fraternity. Once you join, you’re there forever. You can always come back and sit in on a class to get more education. It’s amazing.
Anyone who is on the fence about signing up, I would tell them that you need to invest in yourself. If you want to be successful, you have to invest in yourself and your business and it will be worth it because you will achieve what you want to achieve.
Learn more about how the COSE Strategic Planning Course can help your business grow.