Today, every phone and SLR camera brings us as close to a Hollywood production as the common man might ever be. So, what we are observing in our businesses today has changed because video is everywhere.
Following are 12 ways video is changing the way we do business.
E-learning. Videos can be created to teach students of all ages those skills that are difficult to develop from printed pages or PDFs alone. When programming testing is possible, new software makes e-learning simple.
White videos. So, you don’t have time to write a white paper? Talk to us through video. It works. It saves time. It may even be less expensive than other approaches.
Reputation Management. Videos tell you what your body language says about you. That is part of your reputation. But why not find out from important publics what they think about you and your organization by getting them on video?
Product Demonstration. Whether it’s a mommy blogger or an individual market influencer, a product demonstration remains as effective as they are. When it is difficult to demonstrate, videos are the next best thing.
Facebook Live. The new thing in social media is Facebook Live. Your videos tell your followers what they need to know in real time. It is great for customer, patient and community testimonials.
Crisis. Videos can capture wrongdoing by striking groups, clearing up misconceptions, set the record straight, tell key publics how you will be meeting—or exceeding expectations.
YouTube Channel. Your YouTube Channel can capture the kind of organization you are, what you stand for and why you deserve to be respected. Your best “TV commercials” should be on YouTube.
Competitive Espionage. Your videos can tell a story about your customers, help you as a mystery shopper, capture focus group thinking on camera and discover why a new product is dominating at a trade show.
Easily Updated. So, you think your current video is stale. For the most part, videos are easily updated. B-roll, photos and new point-of-view video makes the old new again.
Upgrading your brand. When produced effectively, your brand can be elevated to a place you could have never achieved before. Using a high-powered talent can make the difference in terms of the way you or your organization are perceived.
Virality. You want the world to know your organization. When Blendtec used their blender to “blend” cell phones and more, the world knew. Think of creative ways to market your product or business.
Simplifying Instructions. Those teaching manuals are tough to follow. The more expensive new equipment is, the more important a video can be. It ensures you know what you are doing step by step.
Are you convinced? Videos are changing the way we do business today. Send me your thoughts about the subject. I would love to hear from you.
Want more great insight like this? Check out COSE’s Expert Network for experts who can help you on a wide range of topics, including technology and strategic planning.