Sales and marketing challenges can be very unique to information technology companies. Software pricing models, reaching IT buyers within an organization, building a value proposition, all of these and more challenges can be very specific to selling IT solutions.
As a result, NEOSA created the Sales and Marketing SIG several years ago. its purpose is to provide educational and peer networking opportunities to tech sales and marketing professionals in the region. Over the years, we've presented on topics such as: Selling to the CIO, SEO/SEM for the Tech Company, Selling IT to Manufacturers, Rich Internet Experience and others.
Our lineup of programming for 2012 includes the following seminars:
- Leveragig Mobile Technologies to Grow Sales
- Selling Tech in a Volatile Economy
- Effective Lead Generation and Management for Tech Companies
- Marketing Automation for Tech Companies
- Landing large Cleints I - Marketing
- Landing large Clients II - Sales
- Selling to the CIO
NEOSA also hosts a LinkedIn Group for tech sales//marketing professionals featuring discussion boards, invitaitons to events, links to podcasts and more. Details can be found here.
Additionally, all of our SIG events are recoded for podcast, our complete podcast library can be found here.