Founded by the Community Partnership for Arts and Culture (CPAC) and presented by COSE, the Artist as an Entrepreneur Institute (AEI) is an award-winning business training program for visual, performing, literary, media and design artists. This results-oriented program is led by outstanding faculty of business leaders, entrepreneurs and working artists who will teach you the fundamentals of how to start, grow and maintain your healthy business.
AEI 2013 will cover topics that impact an artist’s daily operations including:
- Writing a Business Action Plan
taught by Megan Van Voorhis - Chief Operating Officer, Community Partnership for Arts & Culture
- Defining Your Product or Service
taught by Katherine Ready - Senior Product Analyst, Business Intelligence, American Greetings
- Protecting Your Rights
taught by Sharon Toerek - Intellectual Property & Marketing Law Attorney, Licata & Toerek
- Building a Marketing Plan
taught by Tom Poole - Director of Marketing & Design, MOCA Cleveland
- Developing a Brand
taught by Jenny Kelley - CEO & Founder, Kelley Green Web
- Understanding Consumers & Researching Markets
taught by Pat Cirillo, Ph.D. - President, Cypress Research
- Building a Communications Strategy
taught by Jennifer Schlosser - Communications Manager, Cuyahoga Arts & Culture
- Plus Pricing & Practice, Raising Capital, Paying Taxes and Accounting & Finance
VIEW COURSE OBJECTIVES
Participants are provided with a comprehensive course book that includes resources and support materials on all topics covered.
Artists of any discipline will find value in this detailed overview of business fundamentals while connecting with business professionals in the areas of art, law, marketing, research and accounting. Session formats are varied and include a mix of lectures, panels, group discussions and practical exercises.
Listen to a radio interview about the 2013 Artist as an Entrepreneur Institute. This interview aired on WTAM with Bill Wills and CPAC's Adam Shelton.
New this year: AEI 2013 will also be presented in Akron by the Akron Area Arts Alliance. Please visit their website to view their course schedule. Classes begin on Tuesday, November 12.
Download the 2013 Artist as an entrepreneur institute Flyer