Sales and Marketing SIG

Sales and marketing challenges can be very unique to information technology companies.  Software pricing models, reaching IT buyers within an organization, building a value proposition, all of these and more challenges can be very specific to selling IT solutions.

As a result, NEOSA created the Sales and Marketing SIG several years ago.  its purpose is to provide educational and peer networking opportunities to tech sales and marketing professionals in the region.  Over the years, we've presented on topics such as:  Selling to the CIO, SEO/SEM for the Tech Company, Selling IT to Manufacturers, Rich Internet Experience and others.

Our lineup of programming for 2011 includes the following seminars:

• February 17:  Prospecting and Lead Generation for Tech Companies
• April 21: Selling Tech Solutions to the CFO: Win More Sales with a Quantifiable Business Case
• June 23:  New Media Marketing for Tech Companies
• August 30:  Strategies for Opening Difficult Doors
• October 19:  Using Thought Leadership to Grow Your Business (presented at the COSE Small Business Conference)
• October 20:  Growing Sales with Your Existing Customers (presented at the COSE Small Business Conference)
• December 13:  Grow Sales and Attract New Clients by Creating a Compelling Value Proposition

Additionally, all of our SIG events are recoded for podcast, our complete podcast library can be found here.