About The Event
Ten years ago no one really knew what content marketing was; today companies are building their marketing strategies around it. Websites today are not only viewed on computers, but on smart phones and even on flat screen TV’s. It is essential for small business owners to build responsive sites. We are bombarded with emails on a daily basis, so what makes your company’s email stand out in someone’s inbox? Small business owners don’t have big budgets and aren’t backed by huge marketing agencies that are keeping them abreast of current market trends. This workshop is designed to help navigate you through all the latest marketing trends so that your small business can remain successful in today's ever changing marketing landscape. Sage Lewis, the guest storyteller, will offer his unique perspective on these trends, and how it impacts your small business. During the second half of the event, you will have the opportunity to sit down with small business categorical experts who will dig into your specific questions, issues or initiatives.
Sage Lewis started his online marketing company, SageRock, in 1999 and it has thrived under Lewis’ direction -- growing an average of 30% every year, while also being recognized as one of the top ten search engine optimization firms in the U.S.
Sage is an established industry expert in Online Marketing – writing as a columnist for ClickZ and Microsoft Advertising. His expertise has provided rich online content as a Link Expert and SEO/Web Marketing Video Columnist to industry leading websites such as SearchEngine Watch, WebMarketing Watch, and SearchEngine Guide. He is also a professor at Cleveland State University and served as the Professional in Residence at Findlay University.
Sage has in-depth expertise in Social Media and Search Engine Optimization and he loves to share his passion with others. He will teach small businesses how to set their strategy and get noticed online.
Want to learn more about Sage? Download his free emailing learning series "Learn Facebook Marketing in 15 Minutes A Week!" here
5:00 - 5:30 p.m. - Registration & Networking
5:30 - 6:30 p.m. - Sage Lewis Storytelling Session
6:30 - 7:30 p.m. - Expert Round Table Discussion (3 rounds, each 20 minutes)
7:30 - 8:00 p.m. - Networking
Round Table Discussions
1. No Budget Marketing for Small Businesses
2. SEO and What it Means for your Small Business
3. Building an Effective Website on a Small Business Budget
4. Modernizing your Brand and Marketing Efforts
5. Making Social Media Tactical
6. 25 Easy Ways to Be More Visible
7. Email Marketing: Improving Open Rates
$0 for members
$0 for non-members
Skylight Financial Group
2012 W 25th St Suite 900
Cleveland, Ohio 44113
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