About The Event
Nothing is more important than spending marketing dollars in the best possible way as you try to build your customer base. The good news is that the options are endless. The bad news? Choosing what will work best for your business among digital, traditional, social media, email campaigns, etc. And with all the marketing technology, tactics and tools out there, what is the best (and most efficient way) to expand your awareness without breaking the bank?
In this webinar, we’ll walk through your options and create a roadmap to successfully market to the right audience at the right time. You’ll learn:
- How to tailor your marketing to your audience
- Which marketing tactics are the most efficient ways to expand your audience
- Best ways to stay in front of your target audience
- How to navigate the newest (and affordable) marketing technologies, and which ones you should be looking at right now!
- How to successfully measure your marketing for the best possible ROI
Jeffrey M. Staats is a marketing expert dedicated to helping companies in highly competitive industries grow their business by effectively using marketing to their advantage. He is currently Head of Marketing for EmployStream, a SaaS platform designed to transform the hiring and onboarding process for staffing firms.
Jeff has had the pleasure of building and leading marketing departments with great brands in highly competitive industries like telecom, banking, SaaS and insurance for over 17 years. His passion lies in building a solid, marketing foundation that is laser-focused, actionable and is highly aligned with the sales process. The demand for his services along with his urge to help other businesses led him to start SpinVista, a company built on creating winning marketing strategies.
Jeff earned his MBA in Marketing Strategy from John Carroll University and holds an undergraduate degree in Marketing and Economics from Baldwin Wallace University. He is also very active in the Northeast Ohio marketing community through his work in the Northeast Ohio chapter of the American Marketing Association as well as being an adjunct professor at Kent State University and the University of Akron.
$0 for members
$0 for non-members
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