About The Event

Video Marketing

According to a Vidyard study, companies that leverage video grow their revenue 49% faster than non-video-using companies. Why? Because videos can bring in more traffic from search, yield higher conversion rates as well as click through rates. In this webinar, Sixth City Marketing CEO John Sammon will detail the business case for video marketing, how to implement it and how to ensure your videos are seen once they’re created.

About the Speaker
John Sammon holds a master’s degree in Visual Communication, with a specialization in interactive multimedia, and has over 15 years of experience with Web development and interactive strategy. He considers website design, SEO, SEM, website usability, CSS and video his strengths and passion. The innovative SEO strategies John has provided have helped dozens of clients outrank their strongest competitors for the most desirable industry keyword phrases. His knowledge of effective web design has additionally aided him in producing customized client sites built to convert. John also created and taught a popular elective class at Ohio University entitled Online Marketing Strategies. The course introduced students to the strategies and uses of popular online marketing channels such as search engine optimization. Outside of his duties as president and CEO at Sixth City Marketing, you can find him walking his dog Murphy, hacking up an Ohio golf course, or cursing/celebrating the failures/successes of his favorite professional sports teams (the Cleveland Browns, Cleveland Indians, and Cleveland Cavaliers).


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