Command Your Content

With a whopping 70% of customers preferring to get information about a company from content rather than advertising, it's no wonder there's a growing interest among businesses to utilize content marketing. But where to start? Joe Pulizzi, founder of the Content Marketing Institute, broke it down for COSE's Strategic Planning Course.

With a whopping 70% of customers preferring to get information about a company from content rather than advertising, it's no wonder there's a growing interest among businesses to utilize content marketing. But where to start? Joe Pulizzi, founder of the Content Marketing Institute, broke it down for COSE's Strategic Planning Course.

 

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  • Next up: Common Sense Initiative: 2017 Mid-Year Update

    Common Sense Initiative: 2017 Mid-Year Update

    Created in 2011, the Common Sense Initiative (CSI) has focused on promoting innovation and  the practical regulation of businesses in Ohio.  In addition, two Greater Cleveland Partnership members provide state government direction on the CSI Small Business Advisory Council, a body devised to provide feedback on the impact state rules or regulations may have on the business community.  CSI’s mission is to:

    • review business-impacting rules;
    • help businesses navigate regulatory obstacles; and
    • partner with agencies on initiatives that will make Ohio friendly to job creators.

    CSI recently released its 2017 Mid-Year Report detailing the actions it took between Jan. 1, 2017, and June 30, 2017. Highlights from the first half of the year, according to the report, include:

    • the review of more than 1,500 business regulations, with 55% being amended or rescinded;
    • modernization of the Ohio Business Gateway, with the rollout of Phase 1 scheduled for fall 2017;
    • completed reviews of 55% of rule packages in 30 days or less; and

    Rule review breakdown

    CSI provided a deeper dive into the actions it took on the 1,515 rules reviewed during the first half of the year. Of the total number of rules reviewed:

    • 44% were amended;
    • 29% were left unchanged;
    • 16% represented new rules; and
    • 11% were rescinded.

    Further, a total of 147 rule packages were reviewed (56% of these packages were impacted by CSI) and CSI received a total of 454 stakeholder comments.

    Do you have questions or comments about CSI and how it impacts the growth of your business? Contact our Advocacy Team via email at advocacy@gcpartnership.com

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  • Next up: Common Sense Initiative: 2018 Mid-Year Report

    Common Sense Initiative: 2018 Mid-Year Report

    Created in 2011, the Common Sense Initiative (CSI) was designed by the Governor and empowered the people to ask questions: Are Ohio regulations effectively protecting the public? Are they unintentionally strangling Ohio job development? Were the people being regulated asked about their concerns? 

    CSI recently released its 2018 Mid-Year Report highlighting its work between January 1, 2018 and June 30, 2018, including:

    • the review of 700 business regulations, with 62% being amended or rescinded;
    • the completed review of 40% of rule packages in 30 days or less.

    The report provided a deeper look into the rule review statistics, indicating that of the 700 total rules were reviewed during this timeframe:

    • 54% were amended;
    • 25% had no change;
    • 13% represented new rules; and
    • 8% were rescinded.

    Further, a total of 115 rule packages were reviewed (35% of these packages were impacted by CSI) and CSI received a total of 364 stakeholder comments.

    Since its creation, CSI has focused on promoting innovation and the practical regulation of businesses in Ohio. In addition, two Greater Cleveland Partnership members provide state government direction on the CSI Small Business Advisory Council, a body devised to provide feedback on the impact state rules or regulations may have on the business community. CSI’s mission is to:

    • review business-impacting rules;
    • help businesses navigate regulatory obstacles; and
    • partner with agencies on initiatives that will make Ohio friendly to job creators.

    Do you have questions or comments about CSI and how it impacts the growth of your business? Contact our Advocacy Team via email at advocacy@gcpartnership.com

    You can check out CSI’s 2018 Mid-Year Report here.

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  • Next up: Congress is Back...Briefly

    Congress is Back...Briefly

    After a five-week summer break and with about two weeks to spare, Congress will look to pass a continuing resolution (CR) appropriations bill by September 30 to avoid a federal government shutdown. 

    After a five-week summer break and with about two weeks to spare, Congress will look to pass a continuing resolution (CR) appropriations bill by September 30 to avoid a federal government shutdown. The House and Senate chambers have made it clear that a CR is more than likely the only piece of legislation that will be approved before midterm elections. However, a couple non-spending items, that are of particular interest to small businesses could also be included.

    Export-Import Bank Reauthorization

    One of the non-spending measures receiving attention is the reauthorization of the Export-Import Bank of the U.S. (Ex-Im Bank). Over its 80 year lifespan, Ex-Im Bank has been reauthorized by Congress 16 times. The Ex-Im Bank works with brokers and lenders to ensure businesses, both large and small, have what they need to export and import their products and allow the small business community to be competitive in the international market. Ex-Im Bank does not compete with the private sector and is designed to help small businesses expand and create jobs, tackle new markets, and compete globally by providing financial mechanisms such as working capital financing, export-credit insurance and financial guarantees.

    Over the past five years, Ex-Im Bank has financed more small business exports than ever before, a near 90 percent in FY 2013, generated $2 billion for U.S. taxpayers, and supported 1.2 million American jobs all at the cost of $0 for the U.S. taxpayer. With a history of bipartisan support, U.S. House leaders are considering an extension of the Bank’s charter through June 30, 2015. 

    More info on the Export-Import Bank: The Facts about the Ex-Im-Bank 

    Internet Tax Freedom Act Extension

    The second piece that could be included in the CR bill is a temporary extension of the Internet Tax Freedom Act that is due to expire on November 1. Passed in 1998, the Internet Tax Freedom Act was authorized to keep Americans from being taxed for their Internet and broadband use. Extending this act is important because the Internet connects small business employers to new markets and consumers worldwide. It also provides for a whole new market of job attraction, training and education. Congress’ continuing resolution could potentially extend the Act on a short-term basis through December 11, 2014, which would provide employers with temporary certainty regarding tax-free Internet usage. 

    COSE works closely with our federal partners, the National Small Business Association. For more detailed information on the CR please visit their website at: www.nsba.biz. 


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  • Next up: Congressional Talks Continue on Next Federal Relief Package

    Congressional Talks Continue on Next Federal Relief Package

    On July 27, U.S. Senate Republicans released a package of coronavirus relief bills, known collectively as the HEALS Act. The proposals mark the party's starting point in negotiations with U.S. House Democrats, who remain united behind the $3 trillion Heroes Act that passed the House in May.

    On July 27, U.S. Senate Republicans released a package of coronavirus relief bills, known collectively as the HEALS Act.  In total, each individual Republican bill is said to authorize approximately $1 trillion in new spending.

    The proposals mark the party's starting point in negotiations with U.S. House Democrats, who remain united behind the $3 trillion Heroes Act that passed the House in May.

    Provisions in the U.S. Senate HEALS Act that are of particular interest and importance to the Greater Cleveland business community include:

    • More flexibility (additional eligible expenses) to the PPP
    • Simplified PPP application process for loans under $150k
    • Set-aside of $25B for entities employing 10 or fewer employees for PPP loans
    • Set-aside of $10B for community financial institutions for PPP loans
    • Expanded eligibility for PPP to include 501(c)(6) organizations
    • Short-term assistance to child care centers, resources to states to help child care providers reopen and stay open
    • 5-year safe harbor from liability for coronavirus exposure so long as the entity followed some set of applicable public-health guidelines

    Provisions in the House HEROES Act that are of particular interest and importance to the Greater Cleveland business community include:

    • $1.5B to close the homework gap by providing funding for Wi-Fi hotspots and connected devices for students and library patrons, and $4B for emergency home connectivity needs
    • $10B in grants to small businesses
    • $15.75B for operating assistance grants to support transit agencies that require significant additional assistance to maintain basic transit services
    • A carve out of 25% of the existing PPP funds to be used specifically for small businesses with 10 or fewer employees
    • $10B set aside of PPP loans for community financial institutions
    • $5B in funding for E-Rate support for Wi-Fi hotspots, equipment, and devices to students and teachers to help keep them in the digital classroom
    • Benefit for broadband services for households that meet certain eligibility criteria

    Among other issues that are of great importance to the Greater Cleveland Partnership also includes providing a long-term or permanent extension of the New Markets Tax Credit program.  Increasing program allocations to aid and accelerate economic recovery is of critical importance. 

    The CARES Act’s $600 per week unemployment bonus is set to expire this week. Congress may complete action on a relief initiative within the next few days to allow both chambers their traditional August recess. 

     

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  • Next up: COSE Advocacy Event Input Needed

    COSE Advocacy Event Input Needed

    We want to ensure our annual COSE Day at the Capitol event meets your needs and expectations as closely as possible. That’s why we’re asking you to take a brief, three-question survey that will help guide our thinking about future small business advocacy events going forward.

    Earlier this month, approximately 50 COSE/Greater Cleveland Partnership members traveled down to Columbus to take part in the annual COSE Day at the Capitol event.

    RELATED: Read a recap of this year’s COSE Day at the Capitol

    While we’re extremely pleased with the results and active participation in this year’s COSE Day, we’re also always focused on creating an event that meets your needs and provides as much value to you as possible. That’s why we would like you to take a moment to answer this brief, three-question survey about how we have set-up COSE Day at the Capitol in the past and how COSE advocacy events may improve in the future. You can find the link below.

    It should take you no more than one minute to answer the questions. Two of the questions are related to whether you enjoy and are able to take the time to travel to Columbus for a full day or if you would prefer a potential day meeting with legislators and policymakers in downtown Cleveland. The final question is open ended and is your opportunity to provide general feedback on how we can improve your COSE advocacy experience.

    Take our COSE Day at the Capitol survey

    You can learn more about our annual COSE Day at the Capitol excursion by clicking here. And check out our Advocacy Page for more on how we work directly with our small business members to provide local, state, and federal government with specific, pragmatic ideas and opportunities that further foster a positive environment and allow for small business achievement—for all of us—in all of our communities.

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