From 140 to 280: The Change in Twitter Characters and 5 Things You Should Know
It might not seem like a huge deal at first, but Twitter doubling its character limit on tweets could have some ramifications for your business.
Twitter recently changed its character count from 140 characters to 280 characters. Being one of the only social media channels driven by the number of characters, it was interesting to see Twitter increase the number that has been attached to its platform for so long. What does this mean for your business?
For many businesses, it won’t mean much or affect their current marketing. You’re not forced to use all 280 characters, but there are some things you should keep in mind. Five things, in fact:
1. Sometimes, more is less. Just because Twitter has expanded its character count, doesn’t mean you have to use the extra characters. If you can get your message across in the 140-character count, then go for it! Consumers have a short attention span, so it’s best to be clear and concise.
2. Use the extra character count to be part of more hashtag conversations. With the 140-character count, businesses were limited to getting their messages across while using multiple hashtags. Sometimes, you might want your business to be part of multiple hashtag conversations. Use the extra characters to take advantage of more hashtags relevant to your tweet.
3. Tell the details. Many times, businesses were forced to only give a few details about promotions and deals, but the 280-character limit will allow your business to avoid multiple tweets to get all the details across. Use the new character count to inform you customers about the small print when it comes to deals and promotions.
4. Stay creative. 140 characters helped businesses get creative with how they got their message across. Now, although there is more room for information, there is a chance you might feel less compelled to be creative with your tweets. Continue to bring your business to life in fun and exciting ways, even if the 280-character count is less challenging.
5. Customer service tweets might increase, too. As you begin to leverage the new 280-character count tweets on the platform, pay attention to how consumers respond as well. You might find that they’re sending longer customer service tweets to communicate with you, so be prepared to answer them promptly and in detail.
What will come next on Twitter? Time will only tell. In the meantime, continue to use the platform and get your message across in a clear, concise and creative way. And speaking of Twitter, let us know what you think of the new character count and how you’re leveraging by finding COSE on Twitter @COSESmallBiz.
Annie Pryatel is the owner of AMP Brand Studios. Learn more about how AMP is helping small businesses succeed by clicking here.