Improve Your Business’ Online Visibility and More at the Small Business Resource Fair Oct. 16

Are you registered for the Small Business Resource Fair on October 16? If you want to get your business noticed in a crowded marketplace, you should be.

Nachum Langsner—co-founder and CMO of LocalBizGuru, a COSE member—will be presenting a workshop titled Improve Your Business’ Online Visibility. As a small business owner, it’s imperative that you incorporate search engine optimization strategies into your marketing plan in order to standout online.

The LocalBizGuru presentation will also provide expert advice on:

  • Why online reviews are important and their impact on your business and bottom line;
  • How to leverage your Google My Business profile to your advantage; and
  • What you need to set your digital foundation and beat your competition.

Join us for a day focused on getting your small business access to the resources, support and opportunities you need to grow. Hosted by the Business Growth Collaborative—a network of 11 entrepreneurial support organizations in Northeast Ohio—the day is structured to allow business owners and their teams gain access to the specific tools that best match their unique needs. 

Other topics that will be explored include using technology to drive productivity, content marketing strategies, product development and much, much more.

The resource fair will feature:

  • An exhibit hall comprised of small business support organizations and resource providers, including Business Growth Collaborative Partners and other businesses focused on supporting entrepreneurs;
  • Networking tables where you can meeting entrepreneurial support organizations and discuss business challenges and opportunities;
  • Hands-on workshops focused on the most common small business needs, interests and challenges;
  • A social media lab where business owners can develop their brand image by creating a social media presence onsite at the event on the major social channels of Facebook, LinkedIn, Twitter and Instagram;
  • Complimentary professional head-shots; and
  • A video lounge where attendees can film a 15- to 30-second pitch video to promote their business.

Reserve your spot at the Small Business Resource Fair today!


Share
  • Email
  • Next up: Improve Your Business’ Online Visibility and More at the Small Business Resource Fair Oct. 16

    Improve Your Business’ Online Visibility and More at the Small Business Resource Fair Oct. 16

     

    Are you registered for the Small Business Resource Fair on October 16? If you want to get your business noticed in a crowded marketplace, you should be.

    Nachum Langsner—co-founder and CMO of LocalBizGuru, a COSE member—will be presenting a workshop titled Improve Your Business’ Online Visibility. As a small business owner, it’s imperative that you incorporate search engine optimization strategies into your marketing plan in order to standout online.

    The LocalBizGuru presentation will also provide expert advice on:

    • Why online reviews are important and their impact on your business and bottom line;
    • How to leverage your Google My Business profile to your advantage; and
    • What you need to set your digital foundation and beat your competition.

    Join us for a day focused on getting your small business access to the resources, support and opportunities you need to grow. Hosted by the Business Growth Collaborative—a network of 11 entrepreneurial support organizations in Northeast Ohio—the day is structured to allow business owners and their teams gain access to the specific tools that best match their unique needs. 

     

    Other topics that will be explored include using technology to drive productivity, content marketing strategies, product development and much, much more.

     

    The resource fair will feature:

    • An exhibit hall comprised of small business support organizations and resource providers, including Business Growth Collaborative Partners and other businesses focused on supporting entrepreneurs;
    • Networking tables where you can meeting entrepreneurial support organizations and discuss business challenges and opportunities;
    • Hands-on workshops focused on the most common small business needs, interests and challenges;
    • social media lab where business owners can develop their brand image by creating a social media presence onsite at the event on the major social channels of Facebook, LinkedIn, Twitter and Instagram;
    • Complimentary professional head-shots; and
    • video lounge where attendees can film a 15- to 30-second pitch video to promote their business.

    Reserve your spot at the Small Business Resource Fair today!

     

    Share
  • Email
  • Next up: Insourcing vs. Outsourcing Digital Marketing: Exploring the Pros and Cons

    Insourcing vs. Outsourcing Digital Marketing: Exploring the Pros and Cons

    Is it better to build an in-house team of marketers or to rely on the currently thriving outsource market for your business? Maybe it's both. Read on to find out.

    Market in-house or outsource to a skilled marketing agency? Insourcing vs outsourcing digital marketing is a question that, these days, nearly every company in business asks themselves at one point or another.

    Is it better to build an in-house team of marketers or to rely on the currently thriving outsource market for marketing? 

    No doubt, there are some incredible benefits and worth-considering downsides to both options. On one hand, you have a personal team hand-picked and trained who are steeped in your brand and customer needs every single day. On the other hand, you have the cost-effective and always-goal-oriented services of an agency built to do nothing but provide excellent competitive marketing content.

    For a small business, this question can be especially challenging. Which provides better results? Which is more cost-effective? What are the unseen downsides you may not have yet planned for?

    Don't worry. We're here to answer all of your questions and help you make the right choice for your business with a comprehensive look at insourcing, outsourcing, and potential hybrid solutions.

    Overview: Insourcing vs Outsourcing Digital Marketing

    Most Cost-Effective: Outsourcing
    Most Brand Focused: Insourcing
    Most Flexible for Task Diversity: Insourcing
    Most Streamlined for Deliverables: Outsourcing

    Insourcing Digital Marketing

    Insourcing is a funny new word meant to indicate the opposite of outsourcing. Insourcing is, essentially, building your own internal marketing team or perhaps hiring internally to stock a new marketing task-force for a specific project. It includes on-staff employees who are paid wages, given benefits, and are dedicated solely to your company.

    RELATED: The four biggest marketing mistakes you’re making as a business owner.

    Insourcing Pros

    Knows Your Brand Inside and Out: Your on-staff team members were hired by the company and spends all their time immersed in the company culture. They will be deeply familiar with the company culture, style, and the desires of your customer base. Your marketing is more likely to be personalized without many onboarding meetings.

    Easier Time Pairing with Sales: Your on-staff marketing team will have an easy time pairing with your on-staff sales team, working together to build an effective conversion funnel of content and actions.

    Flexible for Diversity of Marketing Tasks: Your on-staff marketing team can always take a temporary reassignment to touch up a few product pages, build new landing pages, or focus on a specific campaign where outsourced marketing is far more rigid.

    Can Rebuild Marketing Plan and Strategy from the Ground Up: Your on-staff marketing team can completely rebuild your marketing strategy to try something new without having to draw up a new contract.

    Insourcing Cons

    Difficulty Hiring a Perfect Team: There are many great things you can say about a theoretical marketing dream team. But the reality is that very few brands manage to hire and train a perfect marketing team. It's tough to build a team that is efficient, positive, on-brand, and who share the diverse marketing tasks effectively amongst the team members. Not to mention the cost and challenge of getting top talent in the industry.

    The Expense of Employees vs Contract: It's undeniable that on-staff employees with wages, benefits, and time off cost the company more than contracting for a few pieces of content or campaign management services each month.

    Tendency Toward Bloat: Many companies hire more marketers than they need in an attempt to cover all the bases. This leads to a bloated marketing team that is hard to pare down and streamline once the bloat begins.

    Focus Lost to Delegation: In these bloated teams, over-much focus on managers, chiefs, leads, heads, and staff can unnecessarily lose focus through status and delegation rather than having a small, mostly-equal group focused only on the work.

    Highly Influenced By Employee Turnover - Risk of Talent Loss or Poaching: If you do put together a dream-team, one person leaving or being promoted can change your perfect balance and productivity for an in-house team.

    RELATED: Why a personalized marketing approach is essential today.

    Outsourcing Digital Marketing

    Outsourcing is currently the leading marketing strategy for both small businesses and large enterprises alike. Rather than working with in-house employees or even a specific team, you are contracting certain projects or specific batches of content from a marketing agency. Outsourcing is done with very specific contracts and meetings, highly focused on deliverables and completed goals rather than purely on brand building in its many forms.

    Outsourcing Pros

    Pay for Content, Not Employees: Outsourcing is well-known to be more cost-effective in terms of pay per content unit. When outsourcing, you're paying for the content and designer time, but not for the full cost of having an employee (or team of employees).

    Agencies Tend to Concentrate Top Marketing Talent: While individual companies struggle to hire top talent, marketing agencies tend to become concentrations of top talent because there is always enough challenging and diverse work to attract the best in the industry. So you are more likely to get top-talent service from an agency than trying to hire on your own.

    Highly Focused on Deliverable Content and Results: Rather than getting lost in position and group structure, outsourcing teams are highly focused on delivering your contracted content and delivering contract-specified results.

    Savvy Contract-Building Can Be Flexible: Contracts tend to be rigid, but with savvy contract writing, you can get similar flexibility that an in-house team provides with an outsourcing contract.

    Outsourcing Cons

    Teams are Not Steeped in Company Culture and Client Need: An outsourced team is not a native part of your company culture and they do not initially understand your brand or customers. It takes many meetings and the right team to hone the targeting and personality of the content they provide.

    Greater Challenge Integrating with Sales: Outsourcing teams generally prefer to work independently and then deliver content as contracted. This is less conducive to cooperating with sales to build conversion funnels, but it can be done with the right team.

    All Planning Must be in Scheduled Meetings: You can't just pop in and confer with an outsourcing team. Everything must be planned in scheduled meetings.
    Sharing Time with Other Outsourcing Companies: You will almost never get 100% of the time of an outsourced agency because they have other clients. This is often fine for a small business, but it may be a concern for some.

    Contracts Can be Limiting and Not Tax-Flexible: If a contract is not built with flexibility in mind, you will only get exactly what the contract specifies.
    Risk of Hiring Agency that is Not the Right Fit: Just like with hiring in-house, you need to find the right team that meshes well with your brand, goals, and marketing management style in order to get the best results.

    RELATED: Read more from Nachum Langsner.

    The Popular Hybrid Approach
    Many companies, after considering the pros and cons of insourcing vs outsourcing digital marketing, decide on a hybrid approach. Often, the most practical approach is to have a few in-house marketing members (or just one for small businesses) tackling the custom work and coordinating the outsourced teams to suit the company's needs. Here are a few smart hybrid approaches:

    Hybrid type 1: On-staff team coordinates outsourced marketing contracts
    Hybrid type 2: Outsourced provides regular content
    Hybrid type 3: On-staff team tackles flexible tasks
    Hybrid type 4: On-staff team enables outsourced to integrate with sales

    What is Right for Your Company?
    So are you considering insourcing vs outsourcing digital marketing, or will you build a hybrid solution of both? For each company, the answer is different. But if you'd like to make a more informed and personalized decision, contact us today. Our team would be glad to consult with you on your business's needs and how our outsourcing solutions might fulfill or help support your marketing teams and campaigns.

    Nachum Langsner is the Co-Founder & CMO of LocalBizGuru, a full-service digital marketing agency based in Cleveland, OH. He has over 10+ years of experience in the SEO industry and is a frequent presenter and instructor of digital marketing and SEO seminars for entrepreneurs and small business owners in the Greater Cleveland area for organizations such as COSE, Jumpstart, the Better Business Bureau, Score and the Ohio SBDC at CSU.  

     
    Share
  • Email
  • Next up: Make Your Vote Count in November and Learn More About the GCP PAC

    Make Your Vote Count in November and Learn More About the GCP PAC

     

    Election Day, November 5th, is fast approaching and the polls will be open from 6:30 a.m. to 7:30 p.m.  Using your vote to help determine the individuals that represent you and the public policies that impact your business is a key ingredient to advancing a prosperous environment that reaches all corners of our region.  If you are unable to cast your vote in-person, applications for absentee ballots for the November 5th General Election must be received by boards of elections three days before the election by noon.  For more information, please visit your county board of elections website today.

    The Greater Cleveland Partnership (GCP) takes great pride in the fact that we are a non-partisan, member-driven organization, which helps us achieve significant public policy victories for over 12,000 large, mid-size and small businesses and their 250,000 employees. 

    The strength of our membership also allows GCP to provide essential tools, like the Greater Cleveland Partnership’s Political Action Committee (GCP PAC), helping to ensure elected officials and candidates hear the concerns of our members.  Our PAC provides an organized way to pool resources and actively support those that champion our priorities and promote initiatives that are conducive to the Northeast Ohio business community and its workforce. 

    To learn more about how you can become involved with the GCP PAC and why it is so meaningful, click here to read our annual report.

    Please consider making your contribution of $50, $100, $500, or $1,000 to GCP PAC today, so we can continue to lead the conversation in the development of common-sense policy and regulatory reform.  

    Share
  • Email
  • Next up: Month in Review: August 2019

    Month in Review: August 2019

    From the benefits of working with contractors to the benefits of employee wellness programs, MYB explored a variety of topics that will benefit your small business.

     

    We were hard at work on the blog last month. Check out some of our favorite Mind Your Business articles from August.

    Hiring Contract Remote Workers Can Benefit a Small Business if Done Right 
     
    Not having the responsibility to pay for heath care and saving on office space are just two of the reasons many businesses are using contract remote workers. Read these other benefits to hiring contractors and how you can have a successful experience for all parties

    The Benefits and Costs of an Employee Wellness Program


    From reduced health care costs to increased employee morale, there are many benefits of a workplace wellness program. Discover the details behind employee wellness programs: the costs associated, the benefits and examples of the limitless possibilities for these programs.

    Sales Q & A: Goal vs. Objective
     
    All small business owners are sales people in disguise. In this new Mind Your Business series, we are providing expert answers to some of your most pressing sales questions. Take a look at what differentiates a sales goal from a sales objective, and let us know what questions we can answer for you.

    • RELATED: 3 Things to Know About Success in Sales

    Shutting Down Workplace Gossip
     
    Workplace gossip may seem harmless, but it can negatively impact employee productivity and morale. Before watercooler buzz becomes damaging to your business, learn how to address it in a positive and assertive manner.

    Could Your Professional Relationships Ruin Your Small Business Status?

     
    Receiving a small business status can be valuable when it comes to federal contracts and other benefits. But, this status may be jeopardized if your business “affiliates” with another business or even a person, and that affiliation results in revenue and employees that exceed the small business size limits the government has set. Learn more about protecting your small business status

    What was your favorite Mind Your Business article from August? Let us know on Twitter!

     
    Share
  • Email
  • Next up: Month in Review: July 2019

    Month in Review: July 2019

    If you have been on summer break from the blog, check out this recap of some of the stand-out articles from July.

    You may have been in vacation-mode this summer, but we are business as usual on the blog. Check out some of our favorite Mind Your Business articles from July.

    Building the Matrix: Who’s Responsible for Your Company’s Decisions?

    You can follow the law, carefully think through your options and consult with others. But even proceeding with extreme caution won't guarantee the outcome you're hoping for with every decision that's made for your company. Learn how the matrix of authority can help

    The Importance of GCP’s PAC

    From the state budget to infrastructure to the environment, there are many crucial public policy issues in Ohio today. As the political landscape continually evolves it is more important than ever for our business members to have a seat at the table. Learn more about GCP's political action committee.

    Can Businesses Avoid Minimum Wage Requirements by Bartering Services?

    In an effort to boost their bottom line, small businesses often barter services with independent contractors. If you're considering bartering as an option, follow these legal guidelines and tips to ensuring your business is protected.

    How to Handle HR Situations Without Having an HR Department

    You wear many hats as a small business owner. And, if you don't have a formal human resources department, HR director might be one of them. Follow these three steps to help address HR issues on your own.

    3 Things to Know: Vacationing as a Small Business Owner

    Whether you hit the beach, climb mountains or simply enjoy a stay-cation, it's important to give yourself a break--even if you run your own business. But before you put up your 'gone fishing' sign, read these three things to know about vacationing as a small business owner.

    What was your favorite Mind Your Business article from July? Let us know on Twitter!


    Share
  • Email