Smart hiring practices can help you to identify and recruit the best people for the job. It may seem easy to gather a bunch of resumes and hire them if you like what you see on paper and when you meet the candidate. However, in taking that approach you may be doing a huge disservice to your business. Hiring and training a new employee costs money and time so it is important that you go about it in the right way. We suggest employing the following five smart hiring practices.

Smart Hiring Practice No. 1: Take the time to hire proactively. This means actively recruiting the right candidates as opposed to just filling the position with someone who may have some skills, but in actuality may not be the right choice for your business. Small businesses are often guilty of this. Just filling an open position instead of taking the time to identify, recruit and vet the right candidate is not the best route to a successful hire. Think of where you want your company to be in the future. Consider your growth plans and what kind of talent can help you achieve your goals and objectives. Taking the time to do it right will help you avoid mistakes, layoffs and firings, as well as lessen your risk and save you time, money and frustration in the long run.

Smart Hiring Practice No. 2: Thoroughly screen candidates. This is a very important step that should never be skipped! Consider all aspects of a candidate’s experience, personality, background and job history. Always have them sign a release that allows you to test for drugs, perform a background check and a credit check. While this may seem like an unnecessary step, especially to a small business, it can give you important information. You can hire an outside firm to run these checks for you. It’s well worth the minor cost. You may also want to consider personality tests that will give you an idea of how the candidate will work with others, clients, etc.

• RELATED: Learn best practices to evaluating candidates and the items you should have in your hiring toolkit.

Smart Hiring Practice No. 3: Be aware of red flags! Never ignore red flags in the hiring process. These warning signals can include:

• frequent job changes;

• excuses or vagueness about why they left previous positions;

• not researching or having any information about your company or what you do;

• not being able to back up their resume with names, facts, etc.;

• being late for interviews;

• not dressing appropriately for a job interview;

• not taking responsibility for previous failures, etc.;

• being unprepared for the interview;

• complaining about previous employers;

• not being able to provide references; and

• rudeness or a bad attitude.

Also, be just as aware of a candidate being too eager or too bubbly. This can fade as time goes on to reveal a different attitude. Remember, you are most likely seeing them at their best during the interview process and this is always subject to change.

Smart Hiring Practice No. 4: Smart job listing practices. If you are going to post an opening somewhere it’s best to list objectives in addition to the job responsibility. You don’t want to eliminate people who could be good hires because they don’t have the exact experience for the job. Sometimes, the best hires are people who have the skills to meet the objectives, but their experience may be in a different area or industry. Skills are often transferable from industry to industry. Since there is always a learning curve anyway on a new hire, they can learn the nuances of your business if they have the basic skills.

Smart Hiring Practice No. 5: Don’t throw new hires to the wolves. This means once you find a new hire, it is important to continue to mentor them and to help them fit in to your company. It can take months for a new hire to become completely comfortable. Make sure to offer training when necessary. And always give a new hire a copy of your employee handbook and make them sign a paper stating they received it. Communicate all objectives, your expectations of their timeliness, specific rules and regulations (i.e. use of cell phones on the job) and be clear in explaining their roles and responsibilities.

• RELATED: How to handle an adverse employment-related issue.

While hiring new employees is usually not an employer’s most fun task, it is one of the most important. When done correctly, it can save time, money, hassles and can ultimately be a very rewarding process.

Timothy A. Dimoff, CPP, is president of SACS Consulting & Investigative Services, Inc., a high-risk HR and security consulting firm located in Akron. He is a renowned speaker, trainer and a celebrated author of several books, including the popular Life Rage. Tim, a former highly decorated police detective and SWAT team member, is a nationally-recognized authority on high-risk workplace and HR issues, security and crime. Contact him at tadimoff@sacsconsulting.com.

Choosing the perfect pair is easy! Here’s five tips to help you narrow down your options for choosing the right glasses: 

1. Think About Your Face Shape
Frames that contrast with the shape of your face tend to look better than those that reinforce it. In other words, people with round faces often find that square or rectangle glasses look good on them. People with square faces may feel the same way about round glasses. To better help you determine which frames enhance your look and style, here are four factors to consider when choosing eyeglass frames.  

2. Shop Your Style
It’s absolutely true that you have a lot of choices when it comes to eyewear styles. However, you’ve probably already developed your own tastes by now. Eliminate frame types that just don’t work with what you normally wear. Whittle down your choices until only a few candidates remain.

Unsure of how you’ll look in a new pair of glasses? This is a common concern, especially if you’re trying a new shape or style for the first time. Use Eyeconic’s Virtual Try-On tool to preview many of your choices at home.

3. Take Your Measurements
There’s no such thing as a one-size-fits-all approach when it comes to prescription glasses. Frames come in different sizes to ensure a comfortable fit that places the lenses right where they’re supposed to be on your face. There are three measurements you need to be concerned with: lens width, bridge distance, and temple length. You can often find these on your existing frames. If you don’t have a pair of glasses handy, visit a VSP Premier Program Practice for accurate measurements.

4. Pick The Right Prescription Lenses
It’s easy to lose sight of the real purpose behind prescription glasses: improving the quality of your vision. While frames get a lot of attention, lenses do most of the work. Your eye doctor will help determine what type of lenses you need, but there are upgrades available that offer special features.

For example, special coatings can filter out the blue light emitted by computer screens while anti-reflective coatings reduce glare. It’s important to choose lenses that fit your lifestyle.

5. Use Your Vision Insurance Benefits
You can save quite a bit of money on new glasses if you have vision insurance. This is because insurance carriers often cover a percentage of the cost of new frames and lenses. Make sure you understand your benefits before making a purchase. For example, if you’re enrolled in VSP, you can go to vsp.com, create an account and see your detailed benefit information. Easily find information like co-pays, frame allowance, extra savings and lens enhancement coverage. Also, most VSP members can use their benefit to buy eyewear online at Eyeconic—including stylish frames, lens enhancements, and contacts. 

If you haven’t already, take advantage of your COSE member benefit and opt-in to VSP Vision Insurance. Contact your COSE sales representative or broker for more info.

The value of internship programs to the actual interns working within a firm isn’t hard to see. The interns get an opportunity to put their classroom skills to work in a real-life environment while also getting a chance to add valuable contacts to call on during their impending future job search. But what’s in it for employers? Some of the early returns to a Greater Cleveland Partnership survey on the value of intern programs have found hesitancy on the part of some companies to bring interns on, citing such reasons as not understanding the value interns can bring to an organization or not seeing a need to have an internship program in place.

Data around those companies that have such programs in place, however, indicates there is a benefit to employers who commit to internships. Employers made job offers to 64.8% of their interns during 2014 with 79% of interns accepting those offers, according to a study by the National Association of Colleges and Employers. The study found that employees who had completed either an internship or co-op program were more likely to be with their employer at both the one-year and five-year retention benchmarks.

As part of the Greater Cleveland Partnership’s ongoing internship study, which is being completed in conjunction with Cleveland State University, survey respondents were asked to identify their top reasons for bringing interns aboard. Five responses from Northeast Ohio companies are below.

Citizens Bank

We have a Commercial Banking internship program to create a pipeline of diverse talent for future hiring. The college students are also a value-add for time-limited projects.

FIT Technologies

• Helps offset high staffing needs during summer season.
• Offers value at an economical hourly rate.
• Supports IT training and college programs.

foundation. a brand and communication strategy firm 

• Valuable assistance.
• Opportunity to make a positive impression of Cleveland on young talent in an effort to bring them back to this market.

Safety Controls Technology

Many of our interns participate in our intern-to-hire program. Interning with our company allows the student to see what an occupational safety and health company actually does and allows them to ascertain whether or not they’re truly interested in the field. We find that interns who have completed service with us are more engaged and ready to start in a career the day after they graduate.

Turner Construction Company

Aid in success of future recruiting efforts. Increase diversity. Provide exposure to our industry for interested candidates.

Add your voice
The survey, part of a broad collaboration on internships between Dr. Ronald Berkman of Cleveland State University and GCP, should take no more than 10 minutes and asks about the perspectives of your organization on internship programs, your use of interns, and related questions. The information will help build mutually rewarding connections between the business community and local interns. To access the survey, visit www.gcpartnership.com/internshipsurvey. Also, stay tuned for information on the upcoming Cleveland Internship Summit presented by Cleveland State University and GCP on February 10. 

The Federal Trade Commission (FTC) is the nation’s consumer protection agency. The FTC investigates and sues companies and people for unfair or deceptive acts or practices that target individual consumers or small businesses like yours. With its headquarters in Washington, D.C., and eight regional offices, including in Cleveland, the agency is well-positioned throughout the country to learn about scams and deceptive advertising affecting the local community. The FTC also has a database of more than 13 million complaints filed by consumers that it uses to determine trends in scams and which scams are affecting the most consumers. This information helps prioritize who the FTC should be investigating and can then be used to educate consumers on how to avoid the trending scams.

In addition to preventing scams and deceptive advertising, the FTC also works to keep consumers’ data safe. The FTC ensures that companies that collect information from consumers only use the information in ways that consumers expect and that the companies take appropriate precautions to keep consumer information safe from hackers.

The FTC also spearheads National Consumer Protection Week, a time to help people understand their consumer rights and make well-informed decisions about money, which is running now until March 10 this year.

In conjunction with National Consumer Protection Week, staff from the FTC’s East Central Region will discuss, in this and future articles in this series, some of the scams and deceptive practices affecting businesses. Some of these tactics have been around forever but continue to make millions for scammers, while others are cutting-edge and the full impact hasn’t yet been seen. We will also talk about how to keep data secure and what to do in the event of a breach. Stick with us and your customers and your bottom-line will be grateful.

Scam: Unordered Merchandise

The first scam to tackle is what we call the “unordered merchandise” scam.  It typically starts with a schmoozy call to an unsuspecting small business or nonprofit. Sometimes the caller claims to be “confirming” an existing order, “verifying” an address, or offering a “free” catalog or sample. Then comes the supplies surprise—unordered merchandise arriving at the company’s doorstep followed by high-pressure demands to pay up. When business owners refuse to pay, the scammers may claim to have audio recordings that prove the order was placed, but never come forward with the purported “proof.” The scammers may also have the birthdate of one of the employees as “proof” that the employee agreed to the merchandise, when, in reality, the employee was conned into giving their birthdate during the initial call. Sometimes the scammer will insist on payment, but offer a “discount” of less than the invoice amount.

In one recent case, FTC attorneys in Cleveland successfully sued a group of businesses and individuals for sending and billing for unordered merchandise. The defendants’ telemarketers called organizations and used deceptive tactics to get employee names—usually someone in the maintenance department—and delivery addresses. The next step: a seemingly innocuous conversation in which the defendants’ telemarketers offered to send a catalog, a small promotional gift (like a knife or gift card), and sometimes a sample of products. The defendants then shipped light bulbs and cleaning supplies to the business or organization, following up with high-priced invoices for those supplies, listing the employee’s name on the invoice as having ordered them.

If a business or nonprofit paid an invoice, the defendants would send more merchandise and more invoices, often using different company names (although they were all part of the same organization). When challenged, the defendants would try to bluff or trick victims into paying for the goods anyway. For example, they would argue that the fact that an employee had accepted the promotional gift showed that the employee also must have ordered the supplies. The defendants took more than $58 million from businesses and nonprofits just between 2010 and 2014.

Here are five tips for your company or nonprofit group when it comes to protecting yourself against an office supply scam:

Tip No. 1: Keep unordered merchandise but don’t pay for it. If your business receives merchandise no one on your staff ordered, the law says you don’t have to return it and the vendor can’t legally collect on it. You don’t have to pay for it, even if you used the item before you realized it was unordered.

Tip No. 2: Your best defense is a trained staff. Spend five minutes at a staff meeting educating your team about the signs of a supply scam. Caution them about fake friendly callers who worm their way in by claiming to have done business with you before or who say they have an “urgent” need to speak to someone in your maintenance department. If more than one person answers the main phone at your business, post a warning nearby about supply scams. For nonprofits, let volunteers know that fraudsters target charities, churches and community groups, too.

Tip No. 3: Consolidate contacts. Supply scammers try to exploit the fact that small businesses aren’t likely to have purchasing departments. But you can still designate one person to respond to all inquiries about office supplies, “free” offers or “existing” orders. Putting one person in charge—especially a staffer with a well-calibrated baloney detector—can help protect your company from con artists.

Tip No. 4: Investigate every invoice. Don’t pay a penny unless you know the bill is for items you or your staff actually authorized. If someone tries to pressure you into paying for unordered merchandise, complain to the FTC and Ohio’s Attorney General and let the pushy caller know you’re on to them.

Tip No. 5: Bookmark the FTC’s site on protecting small businesses. The FTC’s website features resources to help protect your company. For example, Small Business Scams clues you into typical tactics of business-to-business cons.

The FTC works to prevent fraudulent, deceptive and unfair business practices in the marketplace and to provide information to help consumers spot, stop and avoid them. You can file a complaint online at www.ftc.gov/complaint or by telephone at 1-877-FTC-HELP (1-877-382-4357).  

The intellectual property you and your business create is a vital asset. But too many small business owners aren’t doing as much as they can to protect their IP simply because they view such defense as an unnecessary expense. Others fail to protect it because they aren’t sure about how profitable it might be to protect these ideas. While it’s true that creating and maintaining a durable IP portfolio can be costly, the failure to do so can be even more expensive when others try to copy or steal your IP.

The old adage of “the best defense is a strong offense” certainly applies to the world of IP, but it’s also important to understand IP can be employed both offensively and defensively. Investing a little bit now to build up your IP defense will pay off over time if you’re ever in a position where you need to defend it. This investment also has the added benefit of making your IP more valuable.

So, how do you go about initiating the protection of your IP assets? Here are five examples to think about.

• Get educated. Educate yourself on the basics of copyrights, trademarks, trade secrets and patents.

• Know what to protect. Identify all of your registered and unregistered copyrights and trademarks, as well as any possible trade secrets.

• Don’t delay. Identify your patentable technology including products as well as business processes. With today's first-to-file system, the sooner you file a patent application, the better—as such an application holds your place in line.

• Get it in writing. Ensure that any written contract or agreement (including employment and manufacturing agreements) thoroughly and explicitly protects (and defines ownership of) your intellectual property.

• Talk to a professional. Contact an attorney to learn more about what means of protection might be available to your brand, product, know-how, original work and more.

Properly protecting IP is a valuable process. If you take the steps to safeguard your IP today, you could avoid a costly defense later.

Kevin Soucek is an attorney at Walter | Haverfield who focuses his practice on intellectual property. He can be reached at ksoucek@walterhav.com or at 216-619-7885.