3 Things to Know: Continuing to Support Small Businesses During COVID

We are several months into the pandemic and while people are becoming more mobile, many businesses—especially small businesses—are still struggling. Here are three steps you can take to help support and promote your favorite local businesses and small business owners.

 

Toward the earlier days of COVID-19 people made a concerted effort to try to help out local restaurants by getting takeout, having food delivered and leaving big tips. Now we are several months in and people are becoming more mobile and frequenting more businesses. But it’s still important to focus your effort and your dollars on small businesses. Here’s how.

First Thing to Know: You are an Influencer
You may not be a social media influencer in the strongest sense of the word (or anywhere close, according to the teen/tween in your household), but you can bet that the followers you do have are paying attention. So when you have a good meal, experience excellent service, get a good deal or are enjoying a quality product from a local small business, let people know. Facebook it, tweet about it, make a TikTok dance about it—whatever moves you. It’s an easy thing to do but your family, friends, neighbors and other followers will take note and you’ll be doing those small businesses a big service. Along those same lines, if you choose to go old-school and leave a review via email or snail mail, that works too!

RELATED: How Ya’ Doing? A COVID Check-In

Second Thing to Know: The Holidays are Coming!
Make your list and check it twice. It might only be the first few days of fall, but the winter holidays will be here before we know it—start planning now. What are some gifts on your holiday shopping list for your loved ones that you can purchase from a small business instead of a big box store? Don’t forget to consider memberships to local museums or entertainment venues, gift cards to local restaurants, or a personalized gift from a local shop.

RELATED: Mid and Post-COVID Digital Marketing Strategies for Local Businesses

Third Thing to Know: Scheduling a Service is a Win-Win
Your family is home more often and your house is probably not as clean as it is under normal circumstances—a house-cleaner can help with that. Your kids are learning virtually and you are afraid they will fall behind—a tutor can help with that. As you’re trying to manage these unusual circumstances and wearing several different hats, you’re falling behind on tasks like yard-work, grocery shopping, cooking and myriad household projects. Scheduling a service from a local provider can help with all of these things and so much more. It’s truly a win-win situation for both you (and your family and your home) and local service providers who may be struggling right now. 

RELATED: Read More from our 3 Things to Know Series

Let us know some of your favorite small business experiences on twitter.

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  • Next up: County Health Board Advisory: Stay Home

    County Health Board Advisory: Stay Home

     

    Cuyahoga County officials have issued a stay-at-home advisory. It is in effect immediately through December 17, 2020.

    Beginning on November 18, 2020, the Cuyahoga County Board of Health advises all residents to stay at home to the greatest extent possible due to the rapid rise of COVID-19 cases and hospitalizations in the county. Residents are advised to only leave your home to go to work or school, or for essential needs such as seeking medical care, purchasing essential items from a grocery store or pharmacy, picking up prepared food, or receiving deliveries. Additionally, residents are strongly advised to: a) Avoid traveling in and out of the State of Ohio b) Forgo having guests in their homes or residences during the upcoming holiday season.

    Employers and Schools
    Employers are strongly encouraged to identify and accommodate as many employees as possible to work from home during this time. All businesses and local governments are advised to transition as many transactions and functions 4 as possible to an online format. Businesses must continue to follow all guidance and meet the requirements in pertinent state orders. Universities and public and private K-12 schools that are currently implementing a hybrid or full in-person protocol are advised to transition to online remote learning after the Thanksgiving holiday.

    Effective Date
    This Advisory shall go into effect on November 18, 2020 and shall remain in place until 12:01 am on December 17, 2020, which is a total of 28 days and represents two consecutive incubation periods (28 days) of the SARS-CoV-2 virus (COVID-19). This Advisory may be rescinded, modified or extended by the Board as deemed appropriate to assist in the Board’s response to COVID-19.

    Read the advisory.

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  • Next up: Crowdfunding Legislation Clears Ohio House

    Crowdfunding Legislation Clears Ohio House

     

    The Ohio House of Representatives unanimously approved a bill that would permit intrastate equity crowdfunding under certain circumstances.  The Greater Cleveland Partnership (GCP) has continually offered support for the legislation.

    Building capacity and improving access to capital for businesses across the state is just one of the many important undertakings outlined by our members in the 2019 - 2020 GCP Public Policy AgendaAccess to capital promotes stability and greater predictability and can allow entrepreneurs to create jobs and thrive in an ever-changing environment. The importance of continuing to make strides to maintain an economic environment conducive to startup entrepreneurship cannot be understated and the need for Ohio not to lose ground on strides made in other states is critical to our collective success.

    House Bill 312 (HB 312) would allow Ohioans to invest in businesses through an online OhioInvests Portal.

    To read the entirety of GCP’s submission to the Ohio General Assembly on HB 312 click here.

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  • Next up: 3 Things to Know: Dealing With Downtime

    3 Things to Know: Dealing With Downtime

    Some small business owners are finding themselves with extra downtime while society continues to reduce the impact of the COVID-19 pandemic. Here are three things we think you should know about dealing with this downtime.

     

    While the life of a small business owner is never dull, if your business hasn’t pivoted its products and services to be relevant in the time of COVID, you may be experiencing a bit of downtime. Here are three things we think you should consider when it comes to dealing with downtime.

    First thing to know: It’s still a good time for networking. While in-person networking is (some may say thankfully) on hold right now, virtual networking is where it’s at. Learn how you can still build relationships even from the comfort of your home. Not only can you help grow your business, you can also keep personal connections going—which is pretty invaluable during times of isolation and distancing.

    Second thing to know: Now you can catch up on housekeeping items. It’s a good time to get to those things you keep putting off so that when you are back to fully functioning, your to-do list—and your mind—is clearer.

    Some examples include:

    Third thing to know: There are a lot of online options to keep you busy. From wellness opportunities like yoga and meditation, to professional development opportunities like graphic design and public speaking—you can find almost any type of offering online these days. We are also here to help keep you informed and continuously growing both personally and professionally. Continue to check back on our GCP website and our COSE website for events such as webinars and conference calls during this pandemic. You can even go back and watch some of our previously-run COVID-related webinars.

    Another option is to do some writing for us! We regularly feature articles from our members, and we would love to hear from you. Reach out to Marie Zickefoose at mzickefoose@gcpartnership.com if you would like more details on contributing to our Mind Your Business blog.

     
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  • Next up: DEI Assessments and Measurements that Promote Change

    DEI Assessments and Measurements that Promote Change

    Watch a recent webinar from GCP's Equity & Inclusion division.

    During this Diversity Professionals Group webinar, GCP was joined by panelists from the City of Cleveland, Cavaliers and Taft to discuss DEI Assessments and Measurements That Promote Change. Learn more about these winners of our Best in Class awards and their internal practices that drive strategy, supplier diversity initiatives, recruitment and retention as well as performance metrics.

    Watch the recording below:

     

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  • Next up: Destination Cleveland Launches Clean Committed Initiative

    Destination Cleveland Launches Clean Committed Initiative

    Destination Cleveland, Cleveland’s destination marketing & management organization, recently launched a CLEAN COMMITTED initiative that asks restaurant owners to help ensure a safe and responsible reopening of Cleveland’s hospitality, entertainment and tourism industries. Given the facial covering mandate for the State of Ohio, this is also an opportunity to receive complimentary, individually packaged masks to provide to your customers, along with access to clean & safe products.   

    The program requests a voluntary commitment to a standard set of cleanliness practices to help minimize the spread of COVID-19. The practices were developed in partnership with the Cuyahoga County Board of Health, Cleveland Clinic, The MetroHealth System and University Hospitals. Restaurant owners in Cuyahoga County that make the CLEAN COMMITMENT will receive signage to display that indicates their commitment and their clean practices. Destination Cleveland is encouraging locals and visitors to keep an eye out for the CLEAN COMMITTED seal when eating out, shopping, visiting a local attraction, or enjoying a night away from home at a local hotel. More than 500 local businesses have already been added to the CLEAN COMMITTED Business Directory! Check it out, here: thisiscleveland.com/clean-committed/business-directory

    RESTAURANT CLEAN KIT ELIGIBILITY  

    There is no cost for restaurants to participate; they simply need to be located in Cuyahoga County and agree to be CLEAN COMMITTED. Upon agreeing to this uniform approach to responsibly reopen, restaurants will receive:  

    • 100 complimentary consumer CLEAN KITS (each sealed package consists of one-single use, three-ply disposable paper mask; 3 PURELL SINGLES® Advanced Hand Sanitizer Packs; suggested safe practices for exploring*) 
    • 2 posters and 2 window clings to promote their commitment to customers 
    • Access to a digital toolkit with assets to help promote their business as CLEAN COMMITTED  
    • Inclusion on the CLEAN COMMITTED Business Directory on ThisisCleveland.com, which will be promoted to locals and supported through an integrated marketing campaign (to include radio, digital, OOH, PR).  
    • Access to order bulk supplies that promote cleanliness and help protect people through Destination Cleveland's assembly and distribution partner, Supply Side Group.   

      * Practices outlined by Destination Cleveland, Cuyahoga County Board of Health, Cleveland Clinic, The MetroHealth System, and University Hospitals. 

    HOW DO RESTAURANTS AGREE TO BE CLEAN COMMITTED? 

    Restaurants can follow these three easy steps to agree to be CLEAN COMMITTED and obtain their complimentary materials: 

    1. Visit CleanCommitted.com
    2. Complete the form at the bottom of the page, agreeing to follow these practices  
    3. Copy and paste the promo code provided after completing the form and use it in the checkout on the e-commerce site to claim your complimentary CLEAN COMMITTED Business Kit and delivery address. 

    Questions can be sent to Destination Cleveland at cleancommitted@destinationcle.org.  

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