About The Event

All tech companies have a “sales process” with some more formalized and roles defined more explicitly than others. 

But tech buyer’s behavior, from vendor research to sourcing solutions to securing quotes and more is constantly evolving.  How does your company respond to that evolution?  And how do your sales efforts (and processes and messaging and more) respond?

Join us for an instructive, engaging session and hear from successful tech sales leaders on how to remain nimble and responsive to change to keep your company growing in 2016 and beyond.


Our Speakers:

Marc Miller is an accomplished entrepreneur and Best-Selling Author:  founder of sales consulting firm Sogistics, software firm SpearFysh and author of Selling is Dead. 


Kevin Latchford is COO of Aztek, a Cleveland-based web development firm.  Kevin has nearly 20 years of experience in sales, sales management, corporate and field marketing and has worked with more than 1,000 client companies, engaging with C-level executives and business owners.



Ron Steiger is an accomplished CIO, spending the last 17 years at First Interstate Corporation, where he led the IT organization through the company’s growth from $36M in revenue to nearly $700M in revenue.  He was recently recognized by OHTec and Crain’s as a Finalist for CIO of the Year in 2015; he’ll share insights into changes from the tech buyers perspective.






7:30a – 8:00 a.m.                    Registration/Breakfast/Networking

8:00a – 9:15 a.m.                    Presentation and Q & A

9:20a – 10:00 a.m.                  Roundtable discussions

Guest Speaker

Marc Miller

Founder of sales consulting firm Sogistics

Kevin Latchford

COO of Aztek

Ron Steiger

Ron Steiger

CIO, First Interstate Corporation


$10 for members

$20 for non-members


RegisterTrouble registering? Contact the COSE events team at 216-592-2390 or email events@cose.org


Indiana Wesleyan

4100 Rockside Rd

Seven Hills, Ohio 44131

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