3 Things to Know: Continuing to Support Small Businesses During COVID
We are several months into the pandemic and while people are becoming more mobile, many businesses—especially small businesses—are still struggling. Here are three steps you can take to help support and promote your favorite local businesses and small business owners.
Toward the earlier days of COVID-19 people made a concerted effort to try to help out local restaurants by getting takeout, having food delivered and leaving big tips. Now we are several months in and people are becoming more mobile and frequenting more businesses. But it’s still important to focus your effort and your dollars on small businesses. Here’s how.
First Thing to Know: You are an Influencer
You may not be a social media influencer in the strongest sense of the word (or anywhere close, according to the teen/tween in your household), but you can bet that the followers you do have are paying attention. So when you have a good meal, experience excellent service, get a good deal or are enjoying a quality product from a local small business, let people know. Facebook it, tweet about it, make a TikTok dance about it—whatever moves you. It’s an easy thing to do but your family, friends, neighbors and other followers will take note and you’ll be doing those small businesses a big service. Along those same lines, if you choose to go old-school and leave a review via email or snail mail, that works too!
RELATED: How Ya’ Doing? A COVID Check-In
Second Thing to Know: The Holidays are Coming!
Make your list and check it twice. It might only be the first few days of fall, but the winter holidays will be here before we know it—start planning now. What are some gifts on your holiday shopping list for your loved ones that you can purchase from a small business instead of a big box store? Don’t forget to consider memberships to local museums or entertainment venues, gift cards to local restaurants, or a personalized gift from a local shop.
RELATED: Mid and Post-COVID Digital Marketing Strategies for Local Businesses
Third Thing to Know: Scheduling a Service is a Win-Win
Your family is home more often and your house is probably not as clean as it is under normal circumstances—a house-cleaner can help with that. Your kids are learning virtually and you are afraid they will fall behind—a tutor can help with that. As you’re trying to manage these unusual circumstances and wearing several different hats, you’re falling behind on tasks like yard-work, grocery shopping, cooking and myriad household projects. Scheduling a service from a local provider can help with all of these things and so much more. It’s truly a win-win situation for both you (and your family and your home) and local service providers who may be struggling right now.
RELATED: Read More from our 3 Things to Know Series
Let us know some of your favorite small business experiences on twitter.