Lead Generation Strategies for Tech Firms

According to the NEOSA Quarterly Survey, the regional tech sector performed very well last year with a high point of 77% of companies reporting good/very good results for the 4th quarter of 2012. While the industry may be doing well, finding and nurturing new prospects and customers is a constant challenge for tech firms. Creating awareness of one’s company and its products and services is critical. 

According to the NEOSA Quarterly Survey, the regional tech sector performed very well last year with a high point of 77% of companies reporting good/very good results for the 4th quarter of 2012. While the industry may be doing well, finding and nurturing new prospects and customers is a constant challenge for tech firms. Creating awareness of one’s company and its products and services is critical. 

But how does your company avoid reactive solutions that feature the “marketing flavor of the month? And how does your company develop and deploy an integrated, holistic approach that builds awareness but also connects prospects deeply to your company?

Listen here.


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  • Next up: Lead Generation Strategies for Tech Firms Q&A

    Lead Generation Strategies for Tech Firms Q&A

    Chris Peer, CEO of SyncShow Interactive, provided an interesting, engaging discussion on lead strategies for tech firms; here's the Q&A portion of the event.

    Chris Peer, CEO of SyncShow Interactive, provided an interesting, engaging discussion on lead strategies for tech firms; here's the Q&A portion of the event.

    Listen here.

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  • Next up: Learn About the GCP PAC

    Learn About the GCP PAC

    The GCP PAC is a nonpartisan, member-driven endeavor committed to advancing the business community’s interests by building and reinforcing relationships and supporting candidates and current elected officials at the state and local levels of government.

    View the video below to see how you can help advance the business community's interests.


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  • Next up: Lesson Learned: Have an Exit Strategy

    Lesson Learned: Have an Exit Strategy

    The COSE Strategic Planning Course offers small business owners invaluable advice on a range of subjects to help them grow their business. We asked some recent graduates of the program what their takeaways from the course were and during the next several weeks, we’ll be relating to you their insights. Today’s “lesson learned” comes from Tony Skerski of Transaction Realty, who talked about the benefit of having an exit strategy for your business. 

    The COSE Strategic Planning Course offers small business owners invaluable advice on a range of subjects to help them grow their business. We asked some recent graduates of the program what their takeaways from the course were and during the next several weeks, we’ll be relating to you their insights. Today’s “lesson learned” comes from Tony Skerski of Transaction Realty, who talked about the benefit of having an exit strategy for your business.

    Q: If someone were on the fence about enrolling in the COSE Strategic Planning Course, what would you say to encourage them to enroll in the program? 

    Tony Skerski of Transaction Realty

    I think the most important thing is when you start a business, you’re just worried about making money on an annual basis and not thinking of the future of the business. What the COSE Strategic Planning Course brought to me is there needs to be an exit strategy. If I had known how to structure the business with an exit strategy in mind from the beginning, I would have done things differently. Instead, now I’m in the latter part of my business years and have to restructure and figure out how to set up my exit strategy.

     

    Learn more about how the COSE Strategic Planning Course can help your business grow. 

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  • Next up: Leveraging LinkedIn

    Leveraging LinkedIn

    We hosted Jamie Nikosey from LinkedIn on May 7 for our Tech Growth session: Leveraging LinkedIn to Grow Sales. She shared some great insights into managing one’s profile and using different tools to prospect for clients.

    We hosted Jamie Nikosey from LinkedIn on May 7 for our Tech Growth session: Leveraging LinkedIn to Grow Sales. She shared some great insights into managing one’s profile and using different tools to prospect for clients.

    Our podcast from the session can be found here.

    Pictures from the event can be found here.


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  • Next up: Leveraging Mobile Technology to Increase Sales

    Leveraging Mobile Technology to Increase Sales

    It’s no secret that sales of mobile devices continue to explode, but apps and other tools are exploding too. Your customers are deploying mobile technology to manage their businesses and you probably are too. But are you considering how to use mobile technology to actually grow sales? 

    It’s no secret that sales of mobile devices continue to explode, but apps and other tools are exploding too. Your customers are deploying mobile technology to manage their businesses and you probably are too. But are you considering how to use mobile technology to actually grow sales? 

    Tools like tablet computers, smart phones and more are apparent and a variety of applications are available to enhance sales force productivity. But new apps and tools are being introduced constantly that can help your company’s marketing efforts too. Join us for an enlightening session featuring peer tech companies sharing their inside story on how they’ve leveraged emerging mobile technology to grow sales. 

    Listen here.


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