3 Things to Know: Supporting Diversity and Inclusion in the Workplace

Diversity and inclusion is an important part of any successful business. Here are three things to know about supporting D&I in your workplace—as well as information on a new webinar series from GCP's Equity & Inclusion Division.

 

First thing to know: No business is too small for D&I

Diversity and inclusion is just as—if not more—valuable for a small business as it is for a larger company. Having a diverse group of workers—both physically and in terms of ways of thinking—can create more innovation, creativity, and productivity. You probably don’t have a staff member dedicated to diversity and inclusion so it’s important you know how to manage this area with your small business. 

Check out this quick, 3-minute interview with Compass Consulting Services that discusses how a small business can implement diversity and potential benefits for doing so.

Second thing to know: It starts with a conversation

Simply broaching the subject of race and diversity and possible relevant initiatives is the first step in supporting an inclusive culture at work. But where do you begin and how do you make sure these conversations are effective? 

Check out this recent GCP webinar for some great information about how to effectively approach and continue to discuss topics such as race and supplier diversity in the workplace.

Third thing to know: GCP and COSE are here to support you

GCP’s Equity & Inclusion Division offers helpful programs and resources to support you as you support diversity and inclusion in your workplace. Join us on Tuesday, January 26, 2021 from noon to 1:15 p.m. as we kick off our 2021 programming with our new webinar series, “But what does it mean?” This series is devoted to translating research studies and data into meaningful action. 

Our guest presenter this month will be Marlene Orozco, Lead Research Analyst with the Stanford Latino Entrepreneurship Initiative at the Stanford Graduate School of Business and CEO of Stratified Insights, a research consulting firm. Ms. Orozco will share research on the State of Latino Entrepreneurship and The Impact of Covid-19 on Latino Businesses.

Learn more about this series and save the dates for future webinars on the topic of diversity and inclusion.

Check out more articles in our 3 Things to Know series.

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  • Next up: The Effective Capability Statement

    The Effective Capability Statement

    An effective capability statement is a marketing tool that will showcase the services/products that your company offers, its qualifications and accomplishments.

    An effective capability statement is a marketing tool that will showcase the services/products that your company offers, its qualifications and accomplishments. In a recent webinar, Rich Delisio of OU PTAC reviewed the importance of a well written capability statement, how to stand out against competitors, and the components to include as you prepare for the Cleveland B2B Matchmaker.

    Watch the full webinar below:

     

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  • Next up: The Importance of GCP’s Political Action Committee

    The Importance of GCP’s Political Action Committee


    GCP members are extensively engaged in and understand the importance of our collective linchpin efforts to boost the economic vitality of the region.  The GCP Political Action Committee (GCP PAC) is an important tool to that end.

    Crucial public policy issues in Ohio today include the state budget process, tax and trade policies, the Great Lakes, infrastructure projects, education reform, a predictable regulatory environment, air service, and others.  And, as the political landscape continually evolves it is more important than ever for our business members to have a seat at the table.

    Learn more about the GCP PAC and how you can make a contribution to our shared cause today.


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  • Next up: Tricks AND Treats of Running a Small Business

    Tricks AND Treats of Running a Small Business

    Running a small business may spook some people, but not our COSE members! Read on as they share their tricks AND treats of being small business owners.

     

    We asked some of our COSE members to share with us some TRICKS they swear by when it comes to running their own small businesses, as well as some TREATS they’ve experienced as a result of being a small business owner.

    So don’t be a scaredy cat—pause for a spell and check out what they had to say!

    TRICK: “The best ‘trick’ we have found for finding rockstar employees was taking the time to develop our core values. It makes the hiring process easier because we know that those who succeed at Pandata embody our core values. It's our measuring stick for hiring.”

    TREAT: The greatest ‘treat’ in running this business has been developing a recognizable brand for Pandata. As a career-long marketer, the opportunity to build something essentially from scratch has given me so much personal satisfaction. Hearing people say, ‘I have heard of Pandata’ or ‘I really love your marketing’ makes me proud of how far we have come.”

    Nicole Ponstingle, Pandata

     

    Trick: “One trick we use as a matter of policy is transparency—especially as it pertains to upfront pricing. This way there are no surprises and price-only potential clients filter themselves out of the conversation. We end up getting much more qualified leads and potential clients who are more concerned with value vs price.”

    Treat: “Getting to meet, help and work with local entrepreneurs and small business owners in the Greater Cleveland area on a daily basis has been such a fulfilling experience. Knowing that we're directly impacting our local economy and local families in a positive way...it doesn't get much better than that!”

    Nachum Langsner, LocalBizGuru

     

    TRICK: “Always have a Service Recovery strategy. No matter how good your service delivery, something will go wrong, either through your own fault or by accident. So, plan for it. Remember that a customer who receives bad service followed by a sincere apology and an outstanding service recovery process often becomes an ‘apostle’—spreading the good news about your company—because people love to tell a good story.”

    TREAT:I get to decide. As a solopreneur I may have to worry about marketing, sales and cash flow, because if I don’t sell, I don’t eat. But two things I never worry about are job security (because I know the boss—me!—isn’t going to lay me off) and feeling stuck in a dead-end job (because I can reinvent myself at any time without waiting for permission)!”

    Jim Smith, The Executive Happiness Coach

     

    TRICK:Identifying and spending time with others (through happy hours, emails, etc) who run a small business in my same industry. Although they are technically competitors, they also experience the same problems I have. Sharing ‘tricks’ of how we have solved the problem we all have, has allowed me to solve these problems more quickly than if I had to figure it out myself…

    Which has led to the TREAT of having this group of fellow small business owners become incredibly great friends and referral sources.”

    Margaret Cassidy, Cassidy Law

     

    TRICK: “One trick that I use is my marching orders to my team members: A video project is not complete until the client is ecstatic at the final showing.”

    TREAT: “A treat I’ve experienced is getting to know so many diverse organizations intimately—their mission, culture and purpose.”

    Tony Weber, Goldfarb Weber Creative Media

     

    TRICK: "I use Survey Monkey to qualify candidates when interviewing. I send it to those whose resumes look solid, with the goal of paring down the candidates for phone interviews. The survey has about seven basic behavioral and technical questions. This helps me determine the candidates that are serious as well as get a better feel for the candidate’s writing style, communication skills and thinking. It reduces the need to conduct a ton of phone interviews as well."

    TREAT: "I’ve really gotten a chance to harness my creativity and vision. Whether it’s building our solutions out, tackling sales goals or building our community impact initiatives, running my own business allows me the freedom to think, create ideas and make them happen!"

    Nevin Bansal, Outreach Promotions and Small Biz Cares

     

    TRICK: “When applying for a small business loan, time your loan request to coincide with the date when your year-end tax return will be completed by your accountant. That way, when your banker asks for a ‘current financial statement within 90 days of application’ you’ll already have it and won’t have to pay her to do a new one for you!”

    TREAT: “Don’t be scared to consult your local economic development professional at your City Hall when considering an expansion. You never know what incentives they might have available to help your business grow. For example, businesses in Cleveland, Lakewood, Fairview Park, Maple Heights, Shaker Heights, and Cleveland Heights have received performance grant assistance from the city in conjunction with their SBA-backed loans. Maybe you can, boo!

    Raymond Graves, Lender Relations Specialist, Cleveland District Office U.S. Small Business Administration

     

    TRICK: “After I have interviewed someone and the pressure is off the potential candidate, I have two of my employees interview and talk to the potential applicant. They answer any questions they might have about working at SACS Consulting, culture, etc. I explain to my two employees: ‘You are the ones that will work with this potential candidate day to day and not me—so see what you think.’ It is amazing without our people asking much at all what the candidates volunteer and ask—which tells us if they are a good fit or not and increases our hiring success rates!”

    Tim Dimoff, CEO and President of SACS Consulting

     

    We hope you have enjoyed these tricks and treats and we wish you happy haunting!

     

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  • Next up: Understanding and Building a Positive Company Culture

    Understanding and Building a Positive Company Culture

    You’ve probably heard of some of the bigger companies that employees like working for. But company culture is just as important in a small business as well.

     

    As a small business you may not think much about company culture. But I have learned that building a strong company culture is equally as important in a business with five to 10 employees as it is in a company with hundreds of employees. There are many reasons for this ranging from attracting good employees to fostering an atmosphere that promotes good communication, keeping employees happy and with your company.  Today, most people have several opportunities for employment so it is up to you to provide a strong, attractive company culture to attract this talent to your small business. 

    RELATED: Why employee motivation matters more in a small business.

    Having an attractive company culture does not mean you have to provide extras like gyms, day care centers or yoga classes that most small businesses can’t afford. But it does mean that you provide a workplace that is open, communicative and is a pleasant place to work. It starts with a vision of your core values and how you run your company. The first steps toward developing your company culture are essentially knowing what your company does, what it believes in (your values) and what your vision of the future is. 

    Once you have defined those, see if you need to make any adjustments or changes. Remember, company culture starts from the top down. Be honest when reviewing your current culture and be proactive when making any changes. 

    When hiring, keep in mind if the new hire will fit into your company culture. Be honest with your expectations and in listening to their expectations. Your employees are your brand ambassadors. They are the ones who will share their feelings about what kind of workplace you have. Be open to talking with them and take any suggestions they offer seriously. Employee attitudes are as important as their skill sets. However, be careful not to hire clones of yourself. You want employees who can offer new thoughts and experiences and add to your company culture. 

    RELATED: Read more by Tim Dimoff.

    In order to reinforce your culture, consider programs that award employees who meet or beat expectations. These programs go a long way toward making employees feel valued. Examples of this can include annual awards for the “best” sales leader or “best” example of your core values. This can also mean something as simple as just celebrating employee birthdays with a cake. 

    Your employee turnover, reviews etc. will help you to determine if your culture is effective and positive. Be sensitive to what you see and hear when analyzing your environment. If you follow these suggestions, you will ultimately find yourself with lower turnovers, a more positive and friendly work environment and a happier and more productive workplace.

    President, SACS Consulting & Investigative Services, Speaker, Trainer, Corporate Security ExpertTimothy A. Dimoff, CPP, president of SACS Consulting & Investigative Services, Inc., is a speaker, trainer and author and a leading authority in high-risk workplace and human resource security and crime issues. He is a Certified Protection Professional; a certified legal expert in corporate security procedures and training; a member of the Ohio and International Narcotic Associations; the Ohio and National Societies for Human Resource Managers; and the American Society for Industrial Security. He holds a B.S. in Sociology, with an emphasis in criminology, from Dennison University. Contact him at info@sacsconsulting.com.

     
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  • Next up: Upgrade Your Online Presence with LocalBizGuru

    Upgrade Your Online Presence with LocalBizGuru

     

    According to Google, 97% of consumers use the internet to search for local businesses—which means a strong online presence is crucial to succeeding today, no matter what size your business or type of industry. How well does your website perform in an online world crowded with thousands of similar businesses and other distractions? Do you even know how to go about discovering the answer to this question?

    The experts at LocalBizGuru—a Cleveland-based search engine optimization (SEO) and full-service digital marketing agency—are here to help put your small business on the map by upgrading its online presence.

    What We Offer

    As a full-service digital marketing agency, we provide you with expert local digital marketing solutions—driving targeted traffic looking for your products and services to both your website and brick-and-mortar location. Let LocalBizGuru be your one-stop shop for all your Cleveland SEO needs so that you can focus on what you do best—your business.

    Our services include:

    ●       Website Design, Development, Hosting & Maintenance

    ●       Local Search Engine Optimization

    ●       Review Generation and Reputation management

    ●       Premium Social Media Marketing

    ●       Content creation and much much more!

    Start by taking the temperature of your business with our free LocalBizGuru resources. Let us conduct a complete overview of your local SEO performance in minutes, including search rankings, local listings, reviews, on-site SEO and social media. Get your free local SEO report here. Also, check out our free audit tools and contact us for a free consultation.

    When you’re ready to move forward with one of our competitive packages, our transparent and upfront pricing will enable you to choose the best Local SEO fundamental options and solutions to fit your budget.

    Meet the Gurus

    Aaron Garfunkel is the Co-Founder and President of LocalBizGuru. He has over eight years of experience as a business development and managerial professional with key accomplishments in operations management, process improvement, client relations, sales development and strategic marketing.

    Nachum Langsner is the Co-Founder and CMO of LocalBizGuru. He has over 10 years of experience in the SEO industry and is a frequent presenter and instructor of SEO seminars for entrepreneurs and small business owners in the Greater Cleveland area for organizations such as Jumpstart, the Better Business Bureau, Score and the Ohio SBDC at CSU.

    You can hear from LocalBizGuru's Nachum Langsner at COSE's Small Business Resource Fair on October 16 in his session titled Improve Your Business’ Online Visibility. Learn more about and register for this event focused on helping your small business access the resources, support and opportunities you need to grow.


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