Upgrade Your Online Presence with LocalBizGuru

 

According to Google, 97% of consumers use the internet to search for local businesses—which means a strong online presence is crucial to succeeding today, no matter what size your business or type of industry. How well does your website perform in an online world crowded with thousands of similar businesses and other distractions? Do you even know how to go about discovering the answer to this question?

The experts at LocalBizGuru—a Cleveland-based search engine optimization (SEO) and full-service digital marketing agency—are here to help put your small business on the map by upgrading its online presence.

What We Offer

As a full-service digital marketing agency, we provide you with expert local digital marketing solutions—driving targeted traffic looking for your products and services to both your website and brick-and-mortar location. Let LocalBizGuru be your one-stop shop for all your Cleveland SEO needs so that you can focus on what you do best—your business.

Our services include:

●       Website Design, Development, Hosting & Maintenance

●       Local Search Engine Optimization

●       Review Generation and Reputation management

●       Premium Social Media Marketing

●       Content creation and much much more!

Start by taking the temperature of your business with our free LocalBizGuru resources. Let us conduct a complete overview of your local SEO performance in minutes, including search rankings, local listings, reviews, on-site SEO and social media. Get your free local SEO report here. Also, check out our free audit tools and contact us for a free consultation.

When you’re ready to move forward with one of our competitive packages, our transparent and upfront pricing will enable you to choose the best Local SEO fundamental options and solutions to fit your budget.

Meet the Gurus

Aaron Garfunkel is the Co-Founder and President of LocalBizGuru. He has over eight years of experience as a business development and managerial professional with key accomplishments in operations management, process improvement, client relations, sales development and strategic marketing.

Nachum Langsner is the Co-Founder and CMO of LocalBizGuru. He has over 10 years of experience in the SEO industry and is a frequent presenter and instructor of SEO seminars for entrepreneurs and small business owners in the Greater Cleveland area for organizations such as Jumpstart, the Better Business Bureau, Score and the Ohio SBDC at CSU.

You can hear from LocalBizGuru's Nachum Langsner at COSE's Small Business Resource Fair on October 16 in his session titled Improve Your Business’ Online Visibility. Learn more about and register for this event focused on helping your small business access the resources, support and opportunities you need to grow.


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  • Next up: U.S. Department of Labor Releases Hourly Employee Guidance

    U.S. Department of Labor Releases Hourly Employee Guidance

     

    For employers that have hourly employees working from home, the U.S. Department of Labor (DOL) recently released guidance to clarify your obligations to track an employee's teleworking hours. The guidance can be read here

    While this guidance responds directly to needs created by new telework or remote work arrangements that arose in response to COVID-19, it also applies to other telework or remote work arrangements.

    Other useful information about the DOL's response to the coronavirus pandemic including OSHA's guidance on preparing workplaces for COVID-19 can be found here.

     
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  • Next up: Voters Approve CMSD Levy, Renewing Support for Cleveland’s Students

    Voters Approve CMSD Levy, Renewing Support for Cleveland’s Students

     

    Issue 68, the levy for the Cleveland Metropolitan School District, was by passed by voters this week. The 15-mill renewal and 5-mill increase will make it possible for the District to continue the progress made under the Cleveland Plan, funding its operating budget for 10 years.

    In July, the GCP Board of Directors announced its support for the CMSD’s decision to limit its November levy to a 10-year term, instead of proposing a permanent tax levy ballot question. Due to the importance of the CMSD levy for future generations, and an increased level of accountability through a 10-year term, the GCP also moved to support the November levy increase because the initiative addresses a severe and urgent societal need in our community.

    The operating levy will help maintain and improve the learning experience of Cleveland’s students, prepare them for the future, and help guarantee a quality education for all students.

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  • Next up: Welcoming Week Event Showcases Immigration Opportunities

    Welcoming Week Event Showcases Immigration Opportunities

     

    Last week, GCP, in partnership with Global Cleveland and Ideastream, hosted a networking seminar about how the E-1 and E-2 visas can be used as a tool for economic development in our region. Immigration lawyer and Partner at Ulmer & Berne, David Leopold, presented—providing a foundational background of the E Visas and how businesses and economic developers can benefit from them. This event took place as part of Global Cleveland’s annual Welcoming Week—a week devoted to highlighting the benefits of immigrants in our community.

    The E-1 and E-2 visas promote trade and investment between countries to spur international investment in businesses that create jobs and help communities grow. E-1 visas—or treaty trader visas—allow individuals from outside the U.S. to trade goods like technology between the U.S. and their home country. E-2 visas—or treaty investor visas—allow individuals to direct operations of an enterprise in which they have invested, or are actively investing, in the U.S.

    The visas allow an investor or trader and his or her family to live in the U.S. To view a current list of countries with which the U.S. maintains trader and investor treaties, click here. The E-visas are another tool that can strengthen are region’s talent pipeline by attracting highly skilled foreign workers or investors. You can learn more about these visas here.

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  • Next up: What if Your Business IS the Best Choice

    What if Your Business IS the Best Choice

    As a follow-up to last month’s article on what to do if your business is not the best choice to fulfill a prospect’s needs, this month we are advising you on what to do if your business is the best choice.

     

    Last month, we discussed some strategies to consider when you realize you’re not the right choice for a product or service your prospect needs. We had many positive comments about the piece and some people even indicated that they had never even thought about some of the strategies. 

    So, this month’s topic should be obvious--What if Your Business IS the right choice? And some of the brief answers will be obvious, too. But, some won’t…so read and heed.

    Step 1: Thank the client and review the agreement and timeline to make sure you’ll be giving them what they want, when they want it. I like an email or phone call for immediacy, but a hand-written note card for impact really works. 

    Step 2: Ask what other providers they were considering, unless they told you up front. This information will help you analyze the competitive landscape.

    Step 3: Ask why they chose you, your product or service. You need to compare why you think they picked you with why they actually selected to work with you. You may have focused your pitch on service when the client made the decision based on cost. This information will help you analyze your branding and brand promise. And, remember, your prospect’s perception is your reality.

    Step 4: If you’re providing a product, give periodic status reports on design, production or delivery. Some variation on a project plan can be helpful.

    Step 5: This is even more important with a detailed process or project. Your plan should include dates for regular client status updates.

    Step 6: Make sure there aren’t any surprises. Whenever you encounter a problem, communicate quickly. If it’s your fault, fix it fast but let the client know about it. If it isn’t your fault, analyze probable causes and likely solutions for the client and collaborate on fix. And fix it fast.

    Step 7: If the client asks for changes in scope, timing or content, carefully analyze the impact any changes will have in cost and delivery. Quickly share this update with them. Seek approval or negotiate options.

    Step 8: Lots of small businesses wrongly assume the job is done when the check clears the bank. Not so. Follow up in a timely manner to see how the product, service or project is working out and gauge their level of satisfaction. Depending on the scope or details of the deal, check in regularly. Hey, if my dentist can call the next day to see how I feel, so can you.

    Step 9: Where appropriate, consider customer satisfaction surveys, either created in-house or administered by a third party. If you can respond directly, thank them for their comments and suggestions. Periodically communicate the positive actions you’re taking to improve quality or service resulting from the surveys to your whole customer base.

    Step 10: Create and launch a Customer Contact Program. It can include a grid or spread sheet with customer contact and current volume on the vertical axis and various ‘Customer Touches’ on the horizontal axis. Examples include holiday greetings, those notes seeing how things are going, articles of interest to them, especially if you wrote them and links to resources or events they might find useful. 

    So, there’s a lot more to successfully interacting with customers when you win the business than simply thanking them and beginning work. These simple strategies will enhance your customers’ experience, helping you win more repeat business. 

    Happy Pitching!

    Phil Stella runs Effective Training & Communication, www.communicate-confidently.com, 440 449-0356, and empowers business leaders to reduce the pain with workplace communication. A popular trainer and executive coach on writing, communication styles and sales presentations, he is also on the Cleveland faculty of the Goldman Sachs 10,000 Small Businesses program.   

     

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  • Next up: What Our Members Love About Running a Small Business

    What Our Members Love About Running a Small Business

    There’s a lot to love about running your own small business. Here’s what some of our members say top the list.

    Being an entrepreneur means you get to wake up everyday and do what you love. In honor of Valentine’s Day, we asked some of our members to share what they love about running their own small businesses. Check out what they had to say—and if you have a small business story to tell, scroll to the bottom of the article to find out how to share it with us.

    “Running a small business allows me to use a variety of skills and parts of my brain, which makes things fun and interesting. I love that I get to come in everyday and create something for my family and my team. Most of all, I love that I can see the results of my work and make an impact.”

    Nevin Bansal, CEO, Outreach Promotional Solutions

     

    “What I love the most about running a growing small business is the sense of accomplishment from trial and error. While it's frustrating when you realize something isn't working, you have to put pride aside and take it as a learning moment; there is value in making mistakes. On the flip side, the ‘a-ha moment’ when something is working is what invigorates me. Even a small win is still a win.”

    Nicole Ponstingle, COO, Partner, Pandata

     

    “It provides me with the opportunity to share my knowledge and experience with clients, employees and others that I hope makes a positive difference in both their personal and professional lives! Lastly, it challenges me to be a constant learner since I believe the key to success is knowledge.”

    Timothy Dimoff, President, SACS Consulting and Investigative Services Inc.

     

    “What do I love about running my own business? Well, I started my business after having been laid off four times (reorganization, buyout, hostile merger, and intentional downsizing). Running my own shop has meant I get to do the fun stuff, as well as all the admin and grunt work. I admit that over the years I have occasionally wished I was back in the corporate space where other people took care of the infrastructure stuff. But those moments are rare. Most of time I love the freedom I have to pursue work that I enjoy with clients that I love. I get to choose the direction of my company, and if I want to add a service line or change direction, I get to decide without having to bounce the decision off some corporate board. I get as much vacation as I want, and nobody gives me a hassle when I take time off. Finally, during the Great Recession I sometimes had to worry about cashflow, but you know what? I never worried about job security, because I knew my “boss” was not going to lay me off! That’s what I love most of all!”

    Jim Smith, PCC, The Executive Happiness Coach®

     

    “I love talking to entrepreneurs from around the country who are doing incredible work and, when they become clients, I love watching them evolve. Sometimes that evolution comes in the form of business growth and other times it comes as they move through a significant leadership growth moment on their journey to self-mastery. It brings me joy to help them get out of their own way so they can serve, grow, innovate in their businesses and their community.”

    Monika Moss-Gransberry, best-selling author, coach, organizational consultant, and creator of Life Mapping, monikakmoss.com

     

    “There’s no one else to blame for mistakes and failures—just me. No one else to share praise with from happy clients—just me. No one else to justify my actions, priorities or feelings to—just me. No one else to keep me focused, motivated and client-centric—just me. No two days are the same and no two engagements are the same. The constant variety keeps me focused, sharp and happy. No 'same-o/same-o' or 'SSDD' here. I've had the privilege of being in a position to touch hundreds of people's lives—if only for a brief moment or simple concept. That spirit of making an impact as a consultant, trainer or executive coach is always exciting.”

    Phil Stella, Owner, Effective Training & Communication, Inc.

     

    “I love the opportunity to work with and learn from some great people who are entrepreneurs. I am grateful for the opportunity to be a trusted resource for owners and their teams and to enjoy the progress we make together. I see endless possibilities for small businesses as they confront, overcome and gain confidence from new challenges in the free market.”

    Wayne Bergman, Business & Executive Coach, Owner, Consistent Business Growth

     

    “I love the community of support that has enabled me to run my small business—accountants, business development professionals, graphic designers and the social media folks. They are all small businesses themselves and without their encouragement and support (and COSE’s too), I would not be able to run my business and love my business. When I was still in big company corporate America, I had no idea about all the love shared amongst those in the small business community. Happy Valentine’s Day!

    Margaret M. Cassidy, Principal, Cassidy Law PLLC

     

    If you have a small business story you’d like to share or if you would like to be added to our list of contributors for future articles, please contact Marie Zickefoose.

     
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