SEO copywriting is a marketing method that all businesses should be leveraging. This is especially important when it comes to attracting more local customers.
Simply put, SEO copywriting is the process of creating online content that ranks high in Google’s search engine. When content ranks high, businesses are able to increase brand awareness, increase website traffic, generate more leads, and build trust.
With that said, many businesses are still left wondering how they can achieve their SEO copywriting goals.
If you want to improve your SEO, read on to learn why SEO copywriting is important and 7 tips that businesses can begin implementing today.
Why SEO Copywriting is Important
SEO copywriting is central to a strong digital marketing strategy. In fact, the customer’s journey begins with content. This is because consumers today rely on online content when making a purchase. The average person will actually look at 11.4 pieces of content before making a purchasing decision.
Businesses that develop an effective SEO copywriting strategy increase the likelihood of their website being seen. At the same time, it helps businesses cut through the digital noise and get ahead of the competition.
That’s not all though—your content helps shape the customer experience. Effective copywriting allows businesses to nurture potential customers a lot more easily.
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Along with this, SEO copywriting helps businesses gain respectability. Consumers want to invest in businesses they trust. With that said, copy that is of good quality, is authoritative, and ranks high in the search engine creates a good first impression, leading to more sales.
7 Tips for SEO Copywriting in 2021
Google currently holds 90.1% of the total search engine market share. For this reason, SEO copywriting is a crucial component of business success.
Always Focus on The User’s Experience
Before we get into our seven SEO copywriting tips, the common denominator you need to be focused on is your visitor’s or user’s experience.
Despite the constant evolution of their search algorithms, Google has been focusing on pairing searchers with the best possible results. User experience is very high on the list of factors.
Therefore, when it comes to your copywriting, you need to make sure it will satisfy the search intent and provide value to those looking for what it is you provide.
Focus on the user and you will improve your SEO.
With that in mind, here are seven tips to help improve your copywriting for SEO and overall success.
Tip No. 1: Refrain from Keyword Stuffing
Keywords are certainly important when it comes to connecting with your audience and increasing conversions. But there is such thing as using too many keywords. Keyword stuffing is the practice of excessively targeting your main keyword. This is done as a way to improve organic search performance.
Practicing keyword stuffing has the reverse effect, though. Keyword stuffing is condemned by search engines and can lead to a search penalty. In fact, Google might remove your content from the search engine results page.
Google’s focus will always be to provide the best user experience by delivering quality search results. Keyword stuffing signals to Google that you are providing poor-quality content and will determine your content is not a good fit for users.
Tip No. 2: Focus on Your Headlines
Your headline is probably one of the last things that you think about when it comes to improving your SEO copywriting, but it should receive just as much attention as the body of your content.
Imagine spending a great deal of time writing a long-form piece of content for your audience and quickly throwing together a headline. Unfortunately, doing this will likely result in no one clicking on your link. While the body of your content is likely engaging, your headline will signal to readers that it might not be that useful.
For this reason, businesses should take the time to brainstorm potential headline topics. Essentially, your headline will create the first impression for viewers and will determine whether your content is worth reading further. You want your headline to be engaging and give quick insight into what readers can expect to learn.
Tip No. 3: Write an Engaging Introduction
Not only does your body content and headline need to attract the attention of readers, but your introduction needs to be engaging, as well. After your headline, the introduction will be the next thing that readers look at. Your introduction should be short but give readers insight into what’s next.
When creating a strong introduction, you want to include things such as what your readers will gain, what questions will be answered, and why they should continue reading. Providing this kind of information will entice readers and encourage them to take a further look at your content. Not forgetting to mention that it will help you rank better in the search engine.
Tip No. 4: Optimize Your Meta Tags
Your meta tags provide readers with a snippet of information that describes the page content. They are an important component of SEO copywriting because they impact how your site will appear in the search engine results page and how likely users will be to click on your website. Without meta tags, it will be difficult for businesses to reach their target audience organically.
This is why businesses should prioritize optimizing their meta tags in 2020 if they’re not already. When your meta tags are optimized correctly, you can improve your search rank and ensure your content gets in front of the right audience.
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Tip No. 5: Improve the Reader Experience with a Table of Contents
Consumers today want to spend as little time as possible getting the information they need. With that said, your readers’ time is valuable, and they expect businesses to deliver their offerings as soon as possible.
This is why a table of contents is becoming more commonplace in content, especially for businesses that have a lot to say. A table of contents allows readers to quickly understand if your content will answer their question or offer something useful. In addition, a table of contents improves the user experience, as readers can easily navigate the components of your content for better readability.
Tip No. 6: Get Straight to the Point
When creating your content, it’s important to get straight to the point. Too often, businesses will create lengthy content that doesn’t really address the topic at hand. But Google prioritizes content that is relevant and useful for readers. Google determines relevant content as one that shows expertise, is authoritative, and trustworthy.
When businesses take too long to get to the point, Google may not feel like the information is relevant enough. That being said, the best way to establish relevancy in your content is by targeting your main keyword early on in your copy.
Tip No. 7: Improve Readability
Another important thing that businesses should focus on in 2021 is improving the readability of their copy.
Readability is about making your information clear and easy to understand for your audience. When content has great readability, it is more likely for your target audience to read and interact with the content you publish.
This means that businesses need to ensure that information isn’t too complex to understand. In fact, half of the U.S. population reads below an 8th-grade level, which means that businesses should focus on creating copy that is at or under that level to keep their audience’s attention.
Remember, most people would rather consume information quickly online. So, if the information is too complex, visitors are more likely to leave and get their information elsewhere.
Nachum Langsner is the Co-Founder & CMO of LocalBizGuru, a full-service digital marketing agency based in Cleveland, OH. He has over 10+ years of experience in the SEO industry and is a frequent presenter and instructor of digital marketing and SEO seminars for entrepreneurs and small business owners in the Greater Cleveland area for organizations such as COSE, Jumpstart, the Better Business Bureau, Score and the Ohio SBDC at CSU.