BizConCLE Recap: 3 Keynote Takeaways
Several hundred business executives and entrepreneurs descended on Cleveland Public Auditorium Oct. 13-14 for BizConCLE, the coming together of the Greater Cleveland Partnership’s Middle Market Forum and the Council of Smaller Enterprise’s Small Business Convention.
Several hundred business executives and entrepreneurs descended on Cleveland Public Auditorium Oct. 13-14 for BizConCLE, the coming together of the Greater Cleveland Partnership’s Middle Market Forum and the Council of Smaller Enterprise’s Small Business Convention.
In addition to the educational workshops, plenary sessions and networking opportunities, BizConCLE attendees were treated to a trio of information-packed keynotes from nationally known speakers, who provided valuable business advice during the two-day convention.
Below are the highlights from the keynote addresses as well as one key takeaway from each:
Gary Schoeniger
The Entrepreneurial Learning Initiative
Schoeniger said entrepreneurs tend to languish because they haven’t been taught to think like entrepreneurs, which in the past has resulted in entrepreneurial activity being created by accident rather than design.
So, what does it take to think—and act—like an entrepreneur? Schoeniger offered the following:
- There is no entrepreneurial rulebook (and that’s not a bad thing.) Use this absence of authority to creatively grow your business.
- While some might view entrepreneurs as having a “gambler’s” mindset, this is not the case. You are not a gambler, you’re a detective. You need to find the people who will buy your product.
- Once you have found someone who wants to buy your product, you need to find more people who could be buyers. Start replicating your initial success. This is where you are going to need to bring in people who have business management skills.
- It’s natural at some point, with success, for arrogance to begin to creep in. Ignore disruptions at your own peril. At some point, you’re going to need to adapt your business model.
The takeaway: Entrepreneurship is not management. They are separate disciplines—but a successful business owner will know how and when to meld the two together.
Casey Gerald
MBAs Across America
Gerald’s message to the BizConCLE audience was simple: Everyone is an entrepreneur today. Everyone has the potential to be extraordinary—they just need a little wind at their back.
That wind is unlikely to come in the form of venture capital, 70% to 80% of which goes to just three U.S. cities. Instead, the kind of capital entrepreneurs should be looking for is social capital. That is, getting linked up with the right person who will provide the intellectual capital necessary to take the business to the next level.
Most entrepreneurs, Gerald continued, are only really good at two or three things. They are going to need to find others who can help fill in the gaps that remain in their business.
Perhaps most importantly, Gerald stressed that it is important for every entrepreneur to “find their why.” Purpose is the new bottom line. Why are you in business? What is your purpose? Figure that out, and you will be well on your way.
The takeaway: Similar to Schoeniger, it’s critical that business owners to understand what it is their business is trying to accomplish, what their own personal gaps are, and who they need to bring in to fill those gaps.
Mel Robbins
Creator of the “5-Second Rule”
So often in life, we find ourselves needing to change but are unable to do so, Robbins said. Change is difficult because we’re afraid of the uncertainty that comes along with it so you find yourself constantly battling your mind (which doesn’t want to change.)
But there’s a way to trick your mind into changing. And that trick is as easy as:
5 … 4 … 3 … 2 … 1 … GO!
Robbins suggested that, when faced with the difficult task of motivating yourself to do something, start a countdown in your head, not unlike a rocket launch. When you hit zero, start moving. The thinking, she said, is that if you do not physically move on an action within five seconds, your brain will overpower your desire to move and the action will be killed. The countdown, however, leaves your brain with no other choice but to move. And so it will.
As soon as you start to feel nervous about something, you stop and think about it. This triggers a stress response in your brain, which then magnifies the problem you’re worried about and stops you from acting to resolve the issue. But the countdown works as a metacognition technique that breaks your brain’s bad behavior.
The takeaway: Faced with a difficult decision? Keep Nike’s slogan in mind: “Just do it.” As soon as you make your decision, the uncertainty you had felt before will begin to fade.