Educating the Next Generation of Young Entrepreneurs

Over the last several weeks, student correspondent Madison Reid of the Young Entrepreneur Institute has spent time asking several COSE members to share their entrepreneurial wisdom on a wide range of topics, including what the most challenging thing about being an entrepreneur is; what they learned from their own childhood business; and more.

Below are links to each of the lessons COSE members shared with Madison. And to learn more about how you can lend your support to the Young Entrepreneur Institute’s mission, please click here.


Share
  • Email
  • Next up: Employer Brand: Your Company’s New First Impression
  • More in Member News
  • Employer Brand: Your Company’s New First Impression

    With all the information readily available to job seekers, your employer brand is the only way to gain a competitive edge. In this blog, viperks’ Samantha Worgull shares why it’s important to have a strong employer brand and how to go about managing one.

    I used to identify strongly with the “first impressions matter” logic, especially when it came to my career.

     

    Don’t worry, I still hold myself to high standards when it comes to making a good first impression during an interview. However, I recently realized it’s becoming harder for companies to leverage a good first impression with a prospective hire due to the amount of information available with a simple Google search.

     

    And if you work in the human resources space, you know the ball is in our court—us being the employees, the “talent” if you will. So how can a company stand out above the rest?

     

    To stay competitive in the war for talent, companies must have a strong employer brand. It is employers’ number one tool for attracting and retaining top-tier talents. According to a 2016 Glassdoor U.S. Site Survey, 69% of active job seekers are more likely to apply for a job that actively manages its employer brand.

     

    Your company is already creating an employer brand whether you realize it or not, so it’s best to control the conversation and communicate why your company is an amazing place to work. In fact, I believe having an effective employer brand is so crucial to your company’s bottom line, I wrote a 14-page eBook on the importance of employer branding. For the purpose of this blog, I’m going to share some takeaways—but I highly encourage you to get your copy today, as it has a handful of useful charts, including 7 ways to measure ROI and 9 signs your company needs an employer brand. 

     

    Let’s talk a little bit about the why.

     

    In addition to attracting and retaining the best and brightest employees, an employer brand helps manage the evolving workforce. Not that it’s any secret to employers, but millennials work habits are marginally different than that of our previous generations (Baby Boomers, Gen X). Millennials are much more in tune with how a company’s culture aligns with their core values and beliefs, which is why they have high expectations for what they want out of a job. Because millennials have this mindset, ensuring that they trust your company and its mission is the be all end all.

     

    Trust is exactly how technology conglomerate Cisco reinvented itself through its recent employer brand overhaul. Prospective candidates trust employees not brands. So as a company, you need to trust your employees, too. You can do that by putting the power of your employer brand in their hands.

     

    For instance, the company launched its WeAreCisco Snapchat channel. Each day features a takeover by a real-life Cisco employee—and it’s not scripted. That’s what makes it so authentic. One of the points I hit home in our employer branding eBook is that prospective employees—especially the millennial workforce—can tell when the company brand doesn’t align with the “true” work experience. And they can usually tell that during the interview process. If the best candidates are turning down job offers from your company, you may need to do a better job communicating your employer brand during the interview process.

     

    For employers who are assessing whether or not they need an employer brand, and where to start with the research, there are three main questions to consider, according to Kristin Oravec, employer brand strategist at CKR Interactive:

     

    1.    What is your company trying to accomplish with an employer brand?

    2.    Are your company’s concerns more aligned with the internal or external audience or both?

    3.    Where does your current employer brand stand (if one exists)? (i.e., have you recently completed an employee engagement survey?)

     

     Once you’ve established where your company stands with these three questions, you should then figure out how to tie it into your corporate-brand strategy, Oravec explains. She also goes into greater detail in the eBook about the ROI of implementing an employer brand, including how it impacts your business’ bottom line by boosting your corporate brand as well.  

     

    Switching gears a little bit, a recent RecruitingBlog.com article made some great points about the basis of your company’s employer brand identity that I believe were worth adding to this conversation. This excerpt in particular:

     

    “If you have a buttoned up culture and clear hierarchy, that is what will eventually seep out into the world. Working on game changing technology in a fun atmosphere? That’s what will eventually come to define you.”  

     

    Like I mentioned above, you’re already creating an employer brand based on what you and your employees do day in and day out. That’s why it’s critical to assess, define and maintain your employer brand so you can create a place where people want to work—and an environment that people never want to leave.

     

    I’ll use myself as an example. My first job after college was one most early 20-somethings dream of. I had amazing coworkers; I got to travel to places I’ve always wanted to go (on the company’s dime); I had my own private office; I received a stipend for both my cell phone and my gym membership; I had a 6% match on my 401k; the list goes on. It was by far some of the best years of my life. However, there was really not much room for advancement on my small team of eight. While that is OK for some, it became bothersome to me, but only after almost six years. This right here is the perfect example of how a company’s culture alone can attract and retain quality talent.

     

    Establishing a strong employer brand is a huge competitive advantage to companies. It not only helps your talent acquisition team convert passive employees into star talent, it also helps human resources with internal marketing. If you’re looking for a natural starting point, I encourage you to download our eBook on the importance of employer branding today. 

     

    Share
  • Email
  • Next up: Employers: BWC true-up reports required by Aug. 15
  • More in Member News
  • Employers: BWC true-up reports required by Aug. 15

    Ohio employers are required to file a “true-up” report with the Ohio Bureau of Workers’ Compensation (BWC) by Monday August 15th!

    Ohio employers are required to file a “true-up” report with the Ohio Bureau of Workers’ Compensation (BWC) by Monday August 15th!

    The true-up report allows businesses to reconcile what they paid to the BWC over the last year against what they actually owe the BWC. Remember: Premiums over the last policy year (July 1, 2015 to June 30, 2016) were established on estimated payroll figures. You will be required to report your company’s actual payroll for that period on the true up report which, in turn, might generate a premium credit or a premium assessment.

    Your true-up report can be made online, or over the phone by calling 1-800-OHIOBWC

     To report online

    1. Log on to the BWC website with your BWC e-account by entering your user ID and password. Don’t have an e-account? Just click the Create e-account link near the top right-hand corner of the home page and follow the instructions.
    2. From the left-side menu under Payroll/Premium, select Payroll true-up reports.
    3. Next, click the drop-down arrow to select which period you wish to complete, click that period, and then click “next.”
    4. Enter the number of employees and your actual payroll for each manual code, and click “next.”

    Please note: BWC will calculate the prospective billing transition credit and make any necessary adjustments based on the reporting of actual payroll. It will be equal to 1/6 of the premium for the 2015 policy year. The system completes its calculation, and you’ll see a net transaction amount.

    If you do not owe additional premium or have a credit as your net transaction amount, click “submit” on the verification page, com­plete the BWC electronic signature page, and click “I agree” to finish. You should print the confirmation page for your records.

    If you owe additional premium, you may choose to:

    • Pay in full (use this option to pay the entire net transaction amount due);
    • Pay another amount (use this option to pay the amount and any other amounts due); or
    • Submit without payment (use this option if you are going to submit payment with voucher or will be paying online at a later date).

    If you decide to pay at the time you report actual payroll online, the system will prompt you to enter your payment information. If you decide to submit your actual payroll without payment, you’ll need to print the payment coupon from the confirmation page, which you’ll mail to BWC. Remember, BWC must receive payment by the due date of the true-up to consider it completed on time.

    Finally, be sure to print the payroll true-up confirmation page for your records.

    Share
  • Email
  • Next up: Energy Resource Guide
  • More in Member News
  • Energy Resource Guide

    Four times a year, Mind Your Business publishes a Resource Guide focused on putting you in touch with the experts who will help you improve your business. This month’s Resource Guide is focused on energy.

    Four times a year, Mind Your Business publishes a Resource Guide focused on putting you in touch with the experts who will help you improve your business. This month’s Resource Guide is focused on energy. Download the Energy Resource Directory as a PDF or an Excel file.

    Share
  • Email
  • Next up: Enroll in the North East Ohio Safety Council Now to Earn Rebates
  • More in Member News
  • Enroll in the North East Ohio Safety Council Now to Earn Rebates

    Safety is a topic that should be first and foremost on the minds of business owners here in Northeast Ohio and everywhere. Regardless of size, the safety and wellbeing of the workforce remains critical to the success of our local economy. The Northeast Ohio Safety Council (NEOSC) has everything businesses need to create and maintain a safe working environment. From pertinent safety issues to qualified and experienced speakers, NEOSC will provide your organization with the tools and knowledge you need to improve the safety culture within your workplace.

    Safety is a topic that should be first and foremost on the minds of business owners here in Northeast Ohio and everywhere. Regardless of size, the safety and wellbeing of the workforce remains critical to the success of our local economy.

    The Northeast Ohio Safety Council (NEOSC) has everything businesses need to create and maintain a safe working environment. From pertinent safety issues to qualified and experienced speakers, NEOSC will provide your organization with the tools and knowledge you need to improve the safety culture within your workplace. 

    Additionally, your business can earn up to 4% off of your workers’ compensation premiums by joining the NEOSC today and attending our monthly breakfast meetings.

    NEOSC Open enrollment: Now through July 31, 2016

    Visit neosafetycouncil.com or call Mike O'Donnell at 216-592-2256

    Meeting Topics & Dates

    Each meeting will include a breakfast followed by a 30 - 45 minute educational seminar led by a qualified professional in the safety industry.

    July 13, 2016
    October 12, 2016
    January 11, 2017
    April 12, 2017
    August 17, 2016
    November 9, 2016
    February 8, 2017
    May 10, 2017
    September 14, 2016
    December 14, 2016
    March 8, 2017

    • Job Safety Analysis and Assessing
    • Workplace Hazards
    • Ergonomics
    • The Employee Handbook
    • Stress and Stress Management
    • Workplace Violence
    • OSHA Fundamentals and Compliance
    • Drugs and Alcohol at Work
    • Workers' Compensation Fraud vs. Abuse
    • Safety and the Aging Workforce
    • Anatomy of Wokers Comp
    • Health & Wellness

    *Meeting Dates and topics are subject to change.

    NEOSC MEETING DETAILS  

    Where: 

    Holiday Inn, Independence: 6001 Rockside Rd, Independence, OH 44131

    When:  

    Second Wednesday of each month from July 2016-June 2017 (8AM-10AM)

    Cost:   

    Option A: $330 at the time of enrollment, includes membership to the NEOSC and all meeting costs for the year

    Option B: $150 at the time of enrollment for membership cost and $18 per meeting 

    Share
  • Email
  • Next up: Enroll in the Northeast Ohio Safety Council and Earn Rebates
  • More in Member News
  • Enroll in the Northeast Ohio Safety Council and Earn Rebates

    Safety is a topic that should be first and foremost on the minds of business owners here in Northeast Ohio and everywhere. Regardless of size, the safety and wellbeing of the workforce remains critical to the success of our local economy.

    Safety is a topic that should be first and foremost on the minds of business owners here in Northeast Ohio and everywhere. Regardless of size, the safety and wellbeing of the workforce remains critical to the success of our local economy.

    The Northeast Ohio Safety Council (NEOSC) has everything businesses need to create and maintain a safe working environment. From pertinent safety issues to qualified and experienced speakers, NEOSC will provide your organization with the tools and knowledge you need to improve the safety culture within your workplace. 

    Additionally, your business can earn up to 4% off of your workers’ compensation premiums by joining the NEOSC today and attending our monthly breakfast meetings.

    NEOSC Open enrollment:  Now through July 31, 2016

    Learn how to earn free membership by joining the NEOSC Team.  Visit neosafetycouncil.com or call Mike O’Donnell at (216) 592-2256.

     

    NEOSC Meeting Details

    Where: Holiday Inn, Independence: 6001 Rockside Rd, Independence, OH 44131

    When: Second Wednesday of each month from July 2016- June 2017 (8AM-10AM)

    Cost: Option A: $330 at the time of enrollment, includes membership to the NEOSC and all meeting costs for the year

            Option B: $150 at the time of enrollment for membership cost and $18 per meeting

    Share
  • Email
  • More in Member News