Webinar: Making Sense of Key KPIs for Your Small Business

Not sure what to make of all of the numbers on your profit-and-loss statement, balance sheet or statement of cash flows? No need to panic! Matt Radicelli of Rock The House will walk you through the numbers you need to know to make your business a success.


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  • Next up: 3(ish) Minutes: Managed IT 101
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  • 3(ish) Minutes: Managed IT 101

    Working with a managed IT services provider can help small business owners get more sleep at night.


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  • Next up: Marketing Automation for Tech Companies
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  • Marketing Automation for Tech Companies

    Selling tech solutions certainly has its challenges: articulating complex solutions, offering an intangible product and so on. But leveraging technology to grow sales can be challenging too, even for technology companies. 

    Selling tech solutions certainly has its challenges: articulating complex solutions, offering an intangible product and so on. But leveraging technology to grow sales can be challenging too, even for technology companies. 

    Marketing automation offers a valuable opportunity to help tech companies engage prospects and customers more effectively and to grow sales. 

    But what exactly is marketing automation, and how could it benefit your business? Just as importantly, how does a company select the marketing automation tools best suited to its business? And what does it take to deploy and optimize your marketing efforts with such a system? 

    Join us for an engaging session to learn the answers to these questions and more. We’ve assembled a diverse panel of vendors, advisors and users who’ll share the ins and outs of marketing automation and how tech firms can benefit. 

    Presenters 

    Jeff Linton 

    Product Marketing Manager 

    Act-On Software 

    Joel Goldstein 

    CEO 

    Goldstein Group Communications 

    Rick Neiman 

    Director of Digital Marketing 

    Avery Dennison - Labels and Packaging Materials 

    Moderated by: Bob Sullivan, President - InfoGrow

    Listen here.

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  • Next up: Maximize Your Options with COSE and OnDemand Energy
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  • Maximize Your Options with COSE and OnDemand Energy

    Are you confused by the numerous postcards and calls you are receiving about your energy rates, and not sure which provider to choose? We hear your frustration, and hope to simplify it for you. COSE’s Energy Program is only managed by one consulting partner, OnDemand Energy. One call handles both natural gas and electric. 

    Are you confused by the numerous postcards and calls you are receiving about your energy rates, and not sure which provider to choose? We hear your frustration, and hope to simplify it for you.

    COSE’s Energy Program is only managed by one consulting partner, OnDemand Energy. One call handles both natural gas and electric.

    Last year, we closely monitored the state of affairs across the energy landscape to ensure rate stability and a broad array of energy choices for our members. As you may have heard and received a notice previously in the mail, Integrys Energy was acquired by Constellation Energy which would change COSE’s arrangement long-term.  COSE is no longer exclusive with one supplier for either natural gas or electric. To maximize your rate options, our team will shop your rates against 20+ suppliers.

    During your renewal of either natural gas or electric, we aim to make it as seamless as possible.

    As you receive postcards in the mail, or a suspicious call, please call us to clarify and confirm before agreeing to a rate/plan that may not be ideal. We strongly urge you not to auto renew without the COSE Energy team first reviewing all offers to ensure you are renewing and/or enrolling in the COSE program.

    If you have an immediate question or concern regarding your natural gas or electric contract, please contact our partners at OnDemand Energy at (855) 267-3688. They will however, reach out to you in advance of your contract renewal to discuss your options. This is also the time to lock in electric rates, since one call now handles both your utilities, making it simpler and more convenient for you.  

    COSE and OnDemand Energy partner to offer you choices for your office, residence and employees.  

    We look forward to providing you more options than anywhere else and providing a no-cost consultative review of your bills.  For general questions, please feel free to reach me at (216) 592-2338.  Let us help you reduce and manage energy expenses.

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  • Next up: Maximizing COSE Value for Tech
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  • Maximizing COSE Value for Tech

    A little over ten years ago, NEOSA (now known as OHTec) merged into COSE. This merger enabled local tech companies to take advantage of all of COSE’s services while also benefiting from focused programs for their industry. Over the past year plus, COSE has been evaluating its membership program; the new structure was recently released and members are currently converting to the new plan.  The beauty of this restructuring is that it really puts members in control of engaging where they want to engage.  In control of getting the value THEY need from the organization. Including tech companies!

    A little over ten years ago, NEOSA (now known as OHTec) merged into COSE. This merger enabled local tech companies to take advantage of all of COSE’s services while also benefiting from focused programs for their industry.

    Over the past year plus, COSE has been evaluating its membership program; the new structure was recently released and members are currently converting to the new plan.  The beauty of this restructuring is that it really puts members in control of engaging where they want to engage.  In control of getting the value THEY need from the organization.

    Including tech companies!

    The new program offers tech companies the opportunity to engage solely with OHTec.  Or, to engage with OHTec AND leverage COSE proper benefits and services.

    Tech is still wonderfully supported through COSE and engaging with OHTec means that companies are still COSE members, just focused in a different way.

    For our tech company members, we’ve added new services:

     And we’ve rolled in a $300 event credit to our members too!

    Details on pricing for these new programs can be found here.

    We’ll be reaching out to all of our members as their current memberships mature for renewal to ensure their engaging with us to get the most value.  In the meantime, feel free to contact me or COSE’s Director of Membership Sales and Service, Chad Hamman,  with any questions.


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  • Next up: Know the 3 Potential Scenarios for the Latest Email Scam
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  • Know the 3 Potential Scenarios for the Latest Email Scam

    Are you aware of the latest email scam involving emails appearing to come from Microsoft? Know the different scenarios of how this scam presents itself and what to do if you become a target.

    A new email scam has been making its rounds recently and it occurs in one of several forms, all through emails appearing to come from Microsoft. Check out these three scenarios in which you might end up seeing this scam present itself and what to do if you are targeted.

    Scenario No. 1: Service call needed for computer operational issues

    In this first scenario, you receive an email that seems to be coming from Microsoft. The email claims Microsoft has detected an issue with your computer. The email contains a link and opens a form that requests info such as telephone numbers, credit card numbers and other sensitive information. They need this info in order to have a Microsoft tech call you and then establish a remote session into your computer to fix the problem. Someone claiming to be from Microsoft will call you. During the call, they will act like they are fixing the issue when, in fact, you have no issue and your computer is fine. They charge your credit card for a useless service call and may be actually loading malware that will feed the cyber-criminal additional sensitive information as you use your computer. And remember, they have your credit card number and likely other information such as bank account numbers and more.

     

    Scenario No. 2: Computer virus detected

    In this email that appears to be coming from Microsoft, the message requests you call a toll free number because Microsoft has detected a virus on your computer. When you call the tech, the same sequence of events as described above will occur.

     

    Scenario No. 3: Running low on email storage space

    In this scenario, you receive an email that seems to be coming from Microsoft stating you are quickly running out of space in your email account. If you do not authorize additional space, your email will stop functioning. If you call the number or complete the form that authorizes additional space, the cyber-criminal will use the information you provided to charge your credit card and/or load malware onto your computer.

     

    If you receive one of these emails, DO NOT respond with any information. DO NOT call the phone number provided. DO NOT reply to the email. Simply delete the email. Microsoft will never reach out in this manner to address computer operational issues, virus issues or email capacity issues.

    One way to help ensure your business doesn’t fall victim to this or any other type of scam is to educate your staff on data security. Check out these training best practices to safeguard your company.

    Steve Giordano is president of TeamLogic IT and can help answer any questions you might have concerning email scams. Learn more about the company by clicking here.


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