Mind Your Business

These 5 Steps Will Boost Your Sales in 90 Days (or Less)

Marvin Montgomery |

Small-business sales teams are leaving way too much money on the table. That was the message delivered by Marvin Montgomery, author, speaker and sales training consultant, during a recent webinar presented by COSE, titled “How to Jumpstart Sales in 90 Days.” “It’s no secret: It’s not easy. It’s going to take hard work,” Montgomery says.

Mind Your Business

Walking with Giants: Meet Your Match

Striking a partnership with a larger firm can be an ideal way to not only increase the amount of volume your small business does, but also give it more visibility in your marketplace as well. But what’s the best way to find these kind of partnerships?

Mind Your Business

How to develop a social media plan: Expert’s Edit

Shawn Turner |

Our cadre of sources in the Expert’s Edit section of the March/April 2016 Mind Your Business did an excellent job of laying out how a small business can get rolling on a PR plan (hey, what can we say, we’re biased!) Social media can play a big role in this, too. One of the aforementioned experts — Nancy Lesic, the CEO of Lesic & Camper Communications — offered her advice below on how best to leverage social channels as part of an ongoing PR plan.

Mind Your Business

Unlock Your Marketplace: How to Access Opportunities

Heather Centorbi |

Prospecting for clients and accessing opportunities in your specific marketplace are a few of the many challenges a small business is faced with every day. Though many sales people know how to lead a client or prospect through a successful sales funnel, not many focus on or know how they can get to that prospect in the first place.

If you are not focused on prospecting or new ways to access prospects, you are missing an opportunity to become a great sales person. For small business owners, evaluating these market opportunities is key to remaining competitive while maintaining growth. 

Mind Your Business

Getting Out of Your Office Can Help Your Business

In our View from the Top section in the March/April 2016 Mind Your Business, we mentioned that staying behind your desk too much can hurt your business. Attending COSE’s events is a great way to not only stay connected with fellow business owners, but learn a thing or two as well.

Mind Your Business

Is cold calling dead?

Alicia Hoisington |

With the emergence of social media and millennials (who some claim aren’t as phone-savvy as prior generations) flooding into the workforce, small business owners might be left wondering whether cold calling has gone the way of the dinosaurs.

Mind Your Business

Walking with Giants: How to Partner with a Large Company

Kristen Hampshire |

From Day One, Joshua Holmes had big dreams for his small business.

“My background was never in building small websites—it was in much larger enterprise solutions for hospitals and e-commerce,” Holmes relates. Problem was, there just aren’t a whole lot of big hitters  in Medina, where his 12-person company is based.