The world has changed. Sending out foot soldiers to track down customers or cold-calling until one’s fingers bleed no longer generate the new, prospective clients as they used to.
Today, prospects and clients have access to source after source of information to find or research solutions. But how does your company standout in this cacophony? How do you get noticed by prospects and clients alike? And most importantly, how can your company create and share information that takes your prospects from awareness to purchase?
Leveraging effective content marketing strategies is the answer, and Joe Pulizzi, founder of the Content Marketing Institute, will tell you how it’s done.
About our speaker
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, as well as the premier international content marketing event Content Marketing World and Chief Content Officer magazine. He is also co-author of the highly praised book Get Content Get Customers(McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.
Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange. Follow Joe on Twitter @juntajoe.