Sponsored by Insivia Improve Your Lead Generation with Interactive Content Marketing | October 30, 2015 Content marketing is all the rage these days, but many people are simply littering the Internet with text, infographics and lists that are either just skimmed over or completely ignored. Gone are the days where writing general, broad or vague material can impact an audience. The future is engaging users with immersive, interactive content. Some examples of interactive tools are product configurators or calculators. A marketing budget calculator is a way for you to provide information or solutions to customers in highly personalized and engaging ways. Compare the experience of using this calculator to just reading a boring article about how to set a marketing budget. Most people just skim headlines anyways. An interactive tool gives them something to do. Learn how to go big and get better leads.