Brad Nellis

Tech Marketing Success - How Smart Companies Do It

Brad Nellis |

Marketing in a small company is a challenge:  limited budgets, small staffs, competing for resources and more.  Add a technical angle to it, for software and other tech companies, and the challenge is magnified.

The annual Small Business Convention brings together nearly 1000 small businesses to hear prominent national keynotes with inspiring messages for growth, success and perseverance.  Coupled with the keynotes are dozens of practical workshops covering everything from legal issues to human resources, to marketing to finance and more.  The conference inspires small business owners to greatness and also offers the tools for day-to-day success.

Each year, OHTec hosts workshops embedded within the convention.  Typically, these sessions are marketing/sales oriented from our annual Tech Growth series of events.  We were very pleased this year to host sessions on Small Company Marketing Success,  InBound Marketing and a unique marketing strategy case study.  Successful, local tech firms shared insights into their successes as well as pitfalls to avoid.

Panelists from BlueBridge Networks, Clum Creative, and Level7 shared their small company stories.  Check out the podcast here.

Triad / Next Level, a pretty cool ad agency in Cuyahoga Falls, shared a really interesting case study for “Meato” to demonstrate innovative, effective ways small companies can market themselves and their products/services.  Here’s the podcast.

And finally, marketing experts from SyncShow Interactive, TMW Systems, and OEC shared first-hand stories on inbound marketing success.  This great podcast can be found here.

The convention was great with more than 800 attendees and the 100+ small businesses at these sessions got a lot of value from successful tech marketers.  And our new friends at Triad even gave me this sweet, Meat-O shirt!