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Small Business Matters

The Best Decision I Ever Made

Bonnie Matthew |

The best decision I made in my business was to incorporate the theory of mise en place [mi zɑ̃ ˈplas] in everything that I do. Mise en place is a French phrase meaning to ‘put in place.’ It is used in professional kitchens to refer to organizing and arranging ingredients.  I learned the term in my first year of restaurant management and it stuck.

Small Business Matters

Tips for Your Business: Be Disaster Ready

David Saliba |

July 8th was an anxious day for some and a fearful one for others. During the course of a four-hour span, three well-known institutions – United Airlines, the New York Stock Exchange and The Wall Street Journal – were suddenly offline, leaving their customers, partners and the global market fretting over a possible larger-scale issue. While each of these organizations continue to consider the effect of these outages and what could have been done to prevent it, all businesses can learn a valuable lesson from this calamity. Ask yourself: Are you prepared for a disruption to your business?


Geeked Out Marketing

Kristen Hampshire |

The way you run your business is the ultimate branding campaign. Here are four ways business owners can leverage their ultimate marketing advantage.

Spotlight

Tips for Your Business: Don’t Just Network, Engage!

Ed Stevens, Stevens Strategic Communications, Inc. | Linktunity Expert |

“There’s no denying that building a professional network is critical for successful business owners, and networking is a great way to establish new contacts and engage with and learn from others,” says Ed Stevens, Chairman and CEO of Stevens Strategic Communications, Inc. “Social media sites like LinkedIn are helpful networking and promotional tools, but they cannot take the place of face-to-face interactions that allow you to expand your network and cultivate quality relationships.” Here are a few sure-fire strategies to connect and engage at your next networking event: